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Focus
- Use Different Ways of Seeing the World for Success and Influence
- Narrated by: Karen Saltus
- Length: 7 hrs and 20 mins
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Downloadable PDF access
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Publisher's summary
We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
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Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
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Doesn’t include a Pdf of the images the book calls out
- By John O'Connell on 08-03-21
By: Richard H. Thaler, and others
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
- By William Stanger on 02-24-09
By: Dan Ariely
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The Extended Mind
- The Power of Thinking Outside the Brain
- By: Annie Murphy Paul
- Narrated by: Annie Murphy Paul
- Length: 11 hrs and 25 mins
- Unabridged
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Use your head. That’s what we tell ourselves when facing a tricky problem or a difficult project. But a growing body of research indicates that we’ve got it exactly backwards. What we need to do, says acclaimed science writer Annie Murphy Paul, is think outside the brain. A host of “extra-neural” resources—the feelings and movements of our bodies, the physical spaces in which we learn and work, and the minds of those around us— can help us focus more intently, comprehend more deeply, and create more imaginatively.
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Must Read for Artists, Designers, Strategists
- By Cassie Phillips on 05-28-22
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Ultralearning
- Master Hard Skills, Outsmart the Competition, and Accelerate Your Career
- By: Scott H. Young
- Narrated by: Scott H. Young
- Length: 7 hrs and 46 mins
- Unabridged
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Future-proof your career and maximize your competitive advantage by learning the skill necessary to stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way in this essential guide. Scott Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself - among them Ben Franklin, Judit Polgar, and Richard Feynman, as well as a host of others, such as little-known modern polymaths like Nigel Richards who won the World Championship of French Scrabble - without knowing French.
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I Thought I Already Knew Something About Learning
- By Tyler L on 09-08-19
By: Scott H. Young
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Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
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The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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Clever and Useful
- By David on 01-02-17
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The YouTube Formula
- How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
- By: Derral Eves, "Mr. Beast" Jimmy Donaldson - foreword
- Narrated by: Derral Eves, Tom Parks
- Length: 10 hrs and 3 mins
- Unabridged
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Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
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Every insight but how to make quality content
- By Jeff Harper on 09-09-22
By: Derral Eves, and others
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- By Sand on 05-30-21
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Peak
- Secrets from the New Science of Expertise
- By: Robert Pool, Anders Ericsson
- Narrated by: Sean Runnette
- Length: 10 hrs
- Unabridged
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Have you ever wanted to learn a language or pick up an instrument, only to become too daunted by the task at hand? Expert performance guru Anders Ericsson has made a career of studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak condenses three decades of original research to introduce an incredibly powerful approach to learning that is fundamentally different from the way people traditionally think about acquiring a skill.
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Offers more wisdom than even intended
- By Tristan on 07-10-16
By: Robert Pool, and others
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The War of Art
- By: Steven Pressfield
- Narrated by: Steven Pressfield
- Length: 2 hrs and 29 mins
- Unabridged
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Think of The War of Art as tough love...for yourself. Since 2002, The War of Art has inspired people around the world to defeat "resistance"; to recognize and knock down dream-blocking barriers and to silence the naysayers within us. Resistance kicks everyone's butt, and the desire to defeat it is equally as universal. The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.
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War Against Common Sense?
- By Simon Lee on 06-22-19
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What listeners say about Focus
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Michael
- 01-07-20
Very useful and practical
This is a very useful and practical guide for better success in all aspects of life. There are many powerful tools for businesses as well as personal relationships. I would recommend this book to anyone.
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- David
- 01-26-16
Great Narration. Useful and Thought-provoking
Would you recommend this audiobook to a friend? If so, why?
Absolutely. The author did a fantastic job narrating the book and the content of the book very much gives you and insight into why I (and other people) do what they do.
What did you like best about this story?
The breakdown of prevention/promotion is different areas of my life, from relationships to why I buy certain things.
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- Serena K.
- 02-13-17
Pain / Pleasure
What would have made Focus better?
The Promotion Prevention framework is based on Pain / Pleasure motivators. That helps understand lizards, but mammals have a lot more going on. Primates have even more, and humans have a lot more. Also, the authors said that people can be high in both Promotion and Prevention, and then during most of the book they speak about people as being one or the other. Also, the categorization of Promotion People vs. Prevention People data is based on self-assessments, and I challenge the validity of that method. If we separate the delivery (narration) from the content (narrative), the authors could choose more powerful stories to illustrate points, and they need to tell those stories in more powerful ways. This is a skill, and like all skills needs practice. I suggest the authors practice the skill of telling stories in riveting ways.
Would you ever listen to anything by Heidi Grant Halvorson Ph.D. and E. Tory Higgins Ph.D. again?
No.
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4 people found this helpful