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企業として見た戦国大名
- Narrado por: 宮負 潤
- Duración: 6 h y 44 m
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企業として見た戦国大名
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Resumen del Editor
戦国大名の強さの秘密は、現代の企業に見立てることで、よくわかる。
私たちが生きる現代社会では、各企業がしのぎを削って競争し、従業員の雇用を守りながら、利潤を追求している。組織が大きければ大きいほど、強大なパワーを持ち、市場を我が物顔で跋扈する。一方で、スタートアップしてまもない企業が独自の技術で市場を創出し、時には大企業をもしのぐ勢いを見せることもある。
織田信長、豊臣秀吉、徳川家康といった名だたる戦国大名たちもまた、現代企業の経営者と同じく、人材をリクルートし、育成して、成果を上げるべく、トライアンドエラーを繰り返していた。勇猛果敢にみえる戦国武将たちも、マネジメントに苦悩しながら、暗中模索し、失敗と成功を繰り返しながら、組織のリーダーとして、悩み多き日々を過ごしていたのだ。
本書では、13の戦国大名家を企業に見立て、その経営戦略をイチから解説。食うか食われるかの実力社会で、戦国大名がどのように生き抜いたかがわかる一冊。
目次
織田家 実力主義でトップが恐いベンチャー企業
豊臣家 企業買収で急成長した新興企業
徳川家 人材を生かして組織力を強化したホワイト企業
武田家 アピール上手だけど内情は危ない老舗企業
上杉家 努力や苦労が報われないブラック企業
毛利家 一大グループを作った理想的なホワイト企業
今川家 ベンチャーに追い込まれた名門企業
北条家 従業員ファーストの大手企業
真田家 すき間産業で生き抜いた中小企業
大友家 地方で急成長したグローバル企業
伊達家 したたかな社長率いる体育会系企業
朝倉家 カリスマ社長とベテラン社員が支えた老舗企業
長宗我部家 中央進出をもくろんだ上昇志向の地方企業
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