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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
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Resumen del Editor
Number-one Wall Street Journal best-seller.
Instant New York Times best-seller.
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this audiobook will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
- How to build trust and permission with your target market.
- The art of positioning - deciding not only who it's for, but who it's not for.
- Why the best way to achieve your marketing goals is to help others become who they want to be.
- Why the old approaches to advertising and branding no longer work.
- The surprising role of tension in any decision to buy (or not).
- How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This audiobook shows you the way.
Reseñas de la Crítica
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." (The Financial Times)
Featured Article: The Best Marketing Audiobooks for Conquering the Industry
Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry.
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
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The New Entrepreneurz
- Changing the Way You Play Life
- De: Ronen Gafni, Simcha Gluck
- Narrado por: Simcha Gluck
- Duración: 5 h y 37 m
- Versión completa
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The New Entrepreneurz provides a game-changing, game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning. Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.
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A positive philosophy for life and business
- De Nigel en 03-05-15
De: Ronen Gafni, y otros
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The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 7 m
- Versión completa
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Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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Great book
- De Harry Wilson en 06-04-21
De: Mike Michalowicz
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- De: Jeff Henderson, John C. Maxwell - foreword
- Narrado por: Jeff Henderson
- Duración: 5 h y 45 m
- Versión completa
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
- De Keehsa en 03-03-20
De: Jeff Henderson, y otros
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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General
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- De: Jason Jennings
- Narrado por: Jason Jennings
- Duración: 6 h y 10 m
- Versión completa
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- De Myers en 07-28-18
De: Jason Jennings
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- De: Ori Brafman, Rod Beckstrom
- Narrado por: Sean Pratt
- Duración: 5 h y 32 m
- Versión completa
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If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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Centralized and decentralized models
- De Chan Meng en 12-07-07
De: Ori Brafman, y otros
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What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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Grossed me out
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Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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Not a book - just a series of short affirmations
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Outdated and bland
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Get to the point!!!
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The 1-Page Marketing Plan
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
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Find Your Why
- A Practical Guide for Discovering Purpose for You and Your Team
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Start with Why has led millions of listeners to rethink everything they do in their personal lives, their careers, and their organizations. Now, Find Your Why picks up where Start with Why left off. It tells you how to apply Simon Sinek's powerful insights so you can find more inspiration at work - and, in turn, inspire those around you. Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this audiobook will guide you along a path to long-term success and fulfillment - for both you and your colleagues.
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DO NOT GET THE AUDIO BOOK GET THE BOOK BOOK
- De Jeff and Erin en 12-03-17
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All Marketers Are Liars
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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Grossed me out
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The Practice
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Not a book - just a series of short affirmations
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Purple Cow, New Edition
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Outdated and bland
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Tribes
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Get to the point!!!
- De Katie en 02-26-09
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The 1-Page Marketing Plan
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DO NOT GET THE AUDIO BOOK GET THE BOOK BOOK
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Business Made Simple
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It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Good content, but hated the constant sell
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Building a StoryBrand
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
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Linchpin
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There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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I was expecting more
- De Steve High en 04-06-10
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Story or Die
- How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
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Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.
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The Book from Lisa Cron I was waiting for.
- De Seth Erickson en 04-22-21
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Permission Marketing
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Out Dated
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Don't Start a Side Hustle!
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Don’t trade your 40-hour workweek for an 80-hour-a-week side hustle. The promise of entrepreneurship is to create a lifestyle of freedom—but the pursuit often leads to a time-bankrupt life. If you’re an overworked employee who’s done with the 9-to-5, a serial entrepreneur who has yet to realize the American dream, or a burned-out side hustle owner who’s tired of the grind, this book was written for you.
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Airbnb landlord teaching Airbnb landlords
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David and Goliath
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Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives, from the best-selling author of The Bomber Mafia. Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won. Or should he have?
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The Art of (Unconventional) War
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Contagious
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
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The Dip
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General
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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Waste of time
- De EA en 08-04-07
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The Song of Significance
- A New Manifesto for Teams
- De: Seth Godin
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General
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The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.
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A Word on the Work
- De Allan en 06-01-23
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I Know What to Do, So Why Don't I Do It?
- The New Science of Self-Discipline
- De: Nick Hall
- Narrado por: Nick Hall
- Duración: 10 h y 5 m
- Grabación Original
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General
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Historia
You might think laziness, lack of willpower, and/or low motivation are to blame for the fact that you aren't achieving your goals. But fascinating research in the field of psychoneuroimmunology has revealed another, far more likely possibility. One with the potential to transform your life in a dramatic way.
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Big Disappointment!
- De TP en 01-29-15
De: Nick Hall
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Your Money or Your Life
- 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence: Fully Revised and Updated for 2018
- De: Vicki Robin, Joe Dominguez, Mr. Money Mustache - foreword
- Narrado por: Vicki Robin
- Duración: 11 h y 21 m
- Versión completa
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General
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For more than 25 years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have followed this nine-step program, learning to live more deliberately and meaningfully with Vicki Robin’s guidance. This fully revised and updated edition with a foreword by Mr. Money Mustache is the ultimate makeover of this best-selling classic, ensuring that its time-tested wisdom applies to people of all ages.
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Not A Book About Finances
- De Tristan en 09-24-18
De: Vicki Robin, y otros
Lo que los oyentes dicen sobre This Is Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- MTAL
- 08-02-19
Play at 1.25 speed and it's perfect!
Seth's speaking pace is slower than what I'm comfortable with but sped up the narration to 1.25 and it is perfect! The content and assembly of content is excellent!
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- rensap
- 02-17-19
Worth it
Best Seth Godin book ever! He just keeps getting better and better. Full of practical wisdom. Will listen again and again.
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- Ken
- 01-21-19
Top book on marketing!
Very well done book.A must read for all marketers.I highly recommend this book to all people in selling and marketing fields.
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- Allen
- 12-14-18
Do Work That Matters
If you only get one point from this book it's to do work that matters. There are lots of ways to go about it. And Seth breaks them all down.
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- Jay
- 02-26-19
Best book on marketing that I’ve read
Seth Godin really understands people and that becomes extremely clear throughout the chapters of this book.
I consider this a must read for any entrepreneurs or sales reps. I’m going to read it a couple times a year from now on!
I even bought the hard copy just to have a visual reminder sitting in my desk.
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- Meagan.Gauthier
- 11-14-19
This is a Marketing Must Read
As a start-up e-commerce business owner there is a-lot of "noise" on the internet about marketing that has nothing to do with the connection and relationship that we must build and maintain with our customers. This is Marketing wonderfully executes with case studies and clear explanations on how to find the right people at the right time with the right message. Seth's voice is also quite soothing to listen to and I thoroughly enjoyed this book.
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- flexedoyster
- 06-11-19
Great for any marketer
I just started my role in marketing this year after years of being a techie. This book helped shape my view and give me a leg up and a mentality to follow. Recommend it for anyone really as the lessons are universal beyond just marketing. A perfect read for anyone looking to be a more conscious professional.
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- DCH
- 12-09-19
Timeless, higher level thinking!
The wealth of information in this read is indeed timeless. Content approaches marketing in a way that is not trendy but is based on authenticity from the marketer. Sets the stage for thinking that demands patience yet will produce longevity and whatever it is you are trying to market. I started listening to this book because I needed to stretch my thinking on how to market my coaching business. It did not disappoint, and will indeed be a title that I will listen to on a yearly basis.
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- Colin
- 01-16-20
fantastic book!
this book gives fantastic advice in a more short snippet way. So it's easier to digest would be a good way to put it. And the content itself is really valuable if you take a good listen
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- Ryan McReynolds
- 05-18-19
the core concepts of marketing in the digital age
This book explains the promise and perils of marketing, past and present. A generous work to inspire more generosity.
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