Day Trading Attention

How to Actually Build Brand and Sales in the New Social Media World

De: Gary Vaynerchuk

Narrado por: Gary Vaynerchuk

Duración: 8 h y 24 m

Resumen del Editor

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.”—Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.

Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?

In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.

Supplemental enhancement PDF accompanies the audiobook.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2024 Gary Vaynerchuk (P)2024 HarperCollins Publishers

Current state of the individualized business marketing

Gary never disappoints. His insights and transparency is so appreciated! Being a small business owner is hard enough. Thanks for being you Gary!

Gary Vee as you’ve not seen before!

I Love the practical application and how to and why to presentation of this subject and material.

This Book is Insane

Love this book for so many reasons. It lays out the actual blueprint, and gets into so much detail of how to win on social. So so good, highly recommend for anyone looking to understand the landscape today, and then what to do.

social media jolt for my Etsy shop

Ramping up the content/ platforms for TeaStainedMadness on Etsy thanks to the pdf and tips

LOVE when Gary goes "off script".

I’ve been waiting for this one for weeks! Gary's insights are fire, as always. This is a MUST-read for any marketer in 2024 who wants to stay ahead in the content game and survive in this era of information. Gary, your off-script wisdom is everything. Keep inspiring us. Thank you for being authentically you.

Great book! Includes theory and how to!

Gary V does a great job of explaining his philosophy on marketing today, and offers practical how-to instruction! The extras he’s shares “off script” in this audible version are very helpful too! A must read/listen for all marketers and entrepreneurs!

Amazing source of information

Gary breaks down the information in a thoughtful Pole, an informative way.
Which is useful Fort even the most inexperienced marketer

I’ve Never Been More Excited To Create Social Media Content

I have a business called Inova Digital that serves an industry that I’m obsessed with because it’s helping revolutionize mental health and actually HEALING hearts and mind - psychedelic therapy centers. I saw a video on Gary’s book and decided to listen. I didn’t think it was going to be as powerful as it is. I’ve never been more motivated to create content and find a way to help these psychedelic therapy centers, and of course reach them via social media to help them grow. Thanks, Gary! (I emailed your dad already, sorry! Can’t follow directions 😂)

depth across many avenues of marketing

I read this in 4 hours listening over 2x speed following along with the physical book. I underlined and circled words on so many pages. I'll have to go back so many times to implement and use this as a reference. A must read for any business owner.

Gary Vee is the man!

The audiobook was rad. I bought the physical book after so that I have a reference book as well. This book will help you with all of your marketing needs.