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Summary: Confessions of an Advertising Man by David Ogilvy
- Narrado por: Kevin Theis
- Duración: 38 m
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Resumen del Editor
This is an audio summary of Confessions of an Advertising Man.
Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required material in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is created as though the entire book was advertising copy.
It contains 11 sections:
- How to manage an advertising agency
- How to get clients
- How to keep clients
- How to be a good client
- How to build great campaigns
- How to write potent copy
- How to illustrate advertisements and posters
- How to make good television commercials
- How to make good campaigns for food products, tourist destinations, and proprietary medicines
- How to rise to the top of the tree
- Should advertising be abolished?
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As they do each June, the Foxes have driven the winding roads of Appalachia to drop off their children for a two-week stay at their grandmother’s. Here, twelve-year-old Thea can run free and breathe in the smell of pine. But as her parents head back to suburban Virginia, they have no idea they’re about to cross paths with a ticking time bomb. Back in Kentucky, Thea and her grandmother Lucy both awaken from the same nightmare. And though the two have never discussed the special kind of sight they share, they know as soon as their tearful eyes meet that something terrible has happened.
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What a disappointment!
- De Amazon Customer en 05-24-24
De: Nora Roberts
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48 Laws of Power
- De: Robert Greene
- Narrado por: Richard Poe
- Duración: 23 h y 6 m
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Amoral, cunning, ruthless, and instructive, this piercing work distills 3,000 years of the history of power into 48 well-explicated laws. This bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun Tzu, Carl von Clausewitz, and other infamous strategists. The 48 Laws of Power will fascinate any listener interested in gaining, observing, or defending against ultimate control.
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You don't have to be a psychopath to like this.
- De Gaggleframpf en 02-25-16
De: Robert Greene
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Just for the Summer
- De: Abby Jimenez
- Narrado por: Christine Lakin, Zachary Webber, Abby Jimenez
- Duración: 11 h y 43 m
- Versión completa
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Justin has a curse, and thanks to a Reddit thread, it's now all over the internet. Every woman he dates goes on to find their soul mate the second they break up. When a woman slides into his DMs with the same problem, they come up with a plan: They'll date each other and break up. Their curses will cancel each other’s out, and they’ll both go on to find the love of their lives. It’s a bonkers idea… and it just might work.
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Good but heavy
- De Maria en 04-04-24
De: Abby Jimenez
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The Worst of You
- De: Sarah Richards
- Narrado por: Sarah Desjardins
- Duración: 10 h y 51 m
- Grabación Original
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In The Worst of You, just-wed architects Timo and Nia flee a murder scene, setting in motion a chain reaction of lies and betrayals that threaten to unravel everything they have built together. Twisted and propulsive, this thriller is told from the alternating perspectives of the couple and those close to them on Williwaw Island, each with their own motive to use the outcome of the murder case to their advantage. When a huge storm sweeps up the coast, trapping everyone on tiny Williwaw Island, it’s a race against time—and the elements — to stop the murderer from striking again.
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Loved it!
- De Reana Aabna en 05-24-24
De: Sarah Richards
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The Anxious Generation
- How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness
- De: Jonathan Haidt
- Narrado por: Sean Pratt, Jonathan Haidt
- Duración: 10 h y 32 m
- Versión completa
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There is no bigger public health story now than the collapse in youth mental health. The numbers are terrifying and dominate our headlines. There has been much debate over how we got here, and what to do next, and bestselling author and social psychologist Jonathan Haidt is at the white-hot center of that discourse. Haidt has spent his career speaking wisdom and truth into the most difficult landscapes—communities polarized by politics and religion, campuses battling culture wars, and now the perfect storm contributing to a public health emergency for Gen Z.
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Empower parents, Not governments
- De Vance V. Ginn en 04-14-24
De: Jonathan Haidt
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Misbehaving
- The Making of Behavioral Economics
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Great book if it's your first about Behav. Econ
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Devil Take the Hindmost
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Devil Take the Hindmost is a lively, original, and challenging history of stock market speculation from the 17th century to the present day. Edward Chancellor traces the origins of the speculative spirit back to ancient Rome and chronicles its revival in the modern world.
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Well-picked scenes span tulips up to 20 years ago
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The Personal MBA: Master the Art of Business
- De: Josh Kaufman
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- Duración: 15 h y 25 m
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Not an MBA, But A Damn Decent Experience.
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Reality Transurfing. Steps I-V
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Transurfing is a powerful tool for managing reality. Apply it and life will begin to change according to YOUR order. When you use Transurfing goals are not reached, so much as realised for the most part of themselves. It seems impossible to believe but only at first. The ideas presented in the book have already received practical confirmation. Those who have tried Transurfing, experience surprise bordering on delight as the world of the Transurfer inexplicably changes before their very eyes.
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Great book and a must listen, but the background music is a bit too much.
- De Ali en 01-29-24
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The House of Morgan
- An American Banking Dynasty and the Rise of Modern Finance
- De: Ron Chernow
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A gripping history of banking and the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the J. P.Morgan empire from its obscure beginnings in Victorian London to the crash of 1987. Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved. Based on extensive interviews and access to the family and business archives, The House of Morgan is an investigative masterpiece.
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The construction of the House of Morgan
- De Darwin8u en 10-22-18
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The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- De: Eric Ries
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Informative, mature but not original or essential
- De Jason Comely en 02-19-13
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Misbehaving
- The Making of Behavioral Economics
- De: Richard H. Thaler
- Narrado por: L. J. Ganser
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General
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Great book if it's your first about Behav. Econ
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Devil Take the Hindmost
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Devil Take the Hindmost is a lively, original, and challenging history of stock market speculation from the 17th century to the present day. Edward Chancellor traces the origins of the speculative spirit back to ancient Rome and chronicles its revival in the modern world.
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Well-picked scenes span tulips up to 20 years ago
- De Philo en 03-07-19
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The Personal MBA: Master the Art of Business
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- Duración: 15 h y 25 m
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Not an MBA, But A Damn Decent Experience.
- De Cori en 01-20-13
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Reality Transurfing. Steps I-V
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Transurfing is a powerful tool for managing reality. Apply it and life will begin to change according to YOUR order. When you use Transurfing goals are not reached, so much as realised for the most part of themselves. It seems impossible to believe but only at first. The ideas presented in the book have already received practical confirmation. Those who have tried Transurfing, experience surprise bordering on delight as the world of the Transurfer inexplicably changes before their very eyes.
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Great book and a must listen, but the background music is a bit too much.
- De Ali en 01-29-24
De: Vadim Zeland
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The House of Morgan
- An American Banking Dynasty and the Rise of Modern Finance
- De: Ron Chernow
- Narrado por: Robertson Dean
- Duración: 34 h y 37 m
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A gripping history of banking and the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the J. P.Morgan empire from its obscure beginnings in Victorian London to the crash of 1987. Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved. Based on extensive interviews and access to the family and business archives, The House of Morgan is an investigative masterpiece.
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The construction of the House of Morgan
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The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Informative, mature but not original or essential
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Influence, New and Expanded
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
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The Intelligent Investor Rev Ed.
- De: Benjamin Graham
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The greatest investment advisor of the 20th century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" - which shields investors from substantial error and teaches them to develop long-term strategies - has made The Intelligent Investor the stock market Bible ever since its original publication in 1949.
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This book does not belong on audio
- De Craig en 09-12-17
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Money: Master the Game
- 7 Simple Steps to Financial Freedom
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Tony Robbins has coached and inspired more than 50 million people from over 100 countries. More than four million people have attended his live events. Oprah Winfrey calls him "super-human". Now for the first time - in his first book in two decades - he's turned to the topic that vexes us all: How to secure financial freedom for ourselves and our families.
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95% not spoken by Robbins
- De Chong Beng Lim en 11-19-14
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The Creature from Jekyll Island
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- De Amazon Customer en 07-11-20
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Onassis
- An Extravagant Life
- De: Frank Brady
- Narrado por: Malcolm Hillgartner
- Duración: 7 h y 38 m
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Aristotle Onassis was a born orator, and Jackie Kennedy would sit and listen to him spin off tales and stories - often racy - by the hour. A speaker of seven languages, he could keep a dinner party of some of the world's most sophisticated conversationalists spellbound. Even Jackie couldn't help but drop her reserve and laugh with him. America's First Lady simply never knew anyone quite as free or exotic as Aristotle Onassis, a paradoxical blend of raconteur and ruffian.
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A,fascinating life journey of Onassis
- De NG - A Real Comment en 03-01-18
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After Steve
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Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone.
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Disappointing & full of faked fiction
- De Peter Keller en 05-06-22
De: Tripp Mickle
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)
- De: Timothy Ferriss
- Narrado por: Ray Porter
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This expanded edition includes dozens of practical tips and case studies from readers who have doubled their income, overcome common sticking points, and reinvented themselves using the original book. Also included are templates for eliminating email and negotiating with bosses and clients, how to apply lifestyle principles in unpredictable economic times, and the latest tools, tricks, and shortcuts for living like a diplomat or millionaire without being either.
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Read with discernment
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Contagious
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
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Think and Grow Rich
- De: Napoleon Hill
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Historia
Think and Grow Rich is the number-one inspirational and motivational classic for individuals who are interested in furthering their lives and reaching their goals by learning from important figures in history. The text read in this audiobook is the original 1937 edition written by Napoleon Hill and inspired by Andrew Carnegie - and while it has often been reproduced, no updated version has ever been able to compete with the original.
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Classic Book, 21st Century Version Better
- De Razvan Rogoz en 12-29-12
De: Napoleon Hill
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The Alchemist
- A Fable About Following Your Dream
- De: Paulo Coelho
- Narrado por: Jeremy Irons
- Duración: 4 h
- Versión completa
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Paulo Coelho's enchanting novel has inspired a devoted following around the world. This story, dazzling in its simplicity and wisdom, is about an Andalusian shepherd boy named Santiago who travels from his homeland in Spain to the Egyptian desert in search of treasure buried in the Pyramids. Along the way he meets a Gypsy woman, a man who calls himself king, and an Alchemist, all of whom point Santiago in the direction of his quest.
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A Timeless Tale
- De Judi en 01-07-07
De: Paulo Coelho
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How to Win Friends & Influence People
- De: Dale Carnegie
- Narrado por: Andrew MacMillan
- Duración: 7 h y 15 m
- Versión completa
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You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!
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This is well worth listening too! Main points are.
- De Ralph en 10-21-11
De: Dale Carnegie
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Never Split the Difference
- Negotiating as if Your Life Depended on It
- De: Chris Voss
- Narrado por: Michael Kramer
- Duración: 8 h y 7 m
- Versión completa
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After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
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Needs PDF companion file
- De John L. Pinkowski en 03-07-17
De: Chris Voss
Lo que los oyentes dicen sobre Summary: Confessions of an Advertising Man by David Ogilvy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- MAtt Failed
- 01-22-24
Direct knock out!
Is 45 minute message so intense and direct. This is a masterpiece.
 No punches held back. Timeless advice in a record short amount of time.
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- CourtneyWNY
- 02-07-19
Bizarre
I bought this by accident, thinking the real Ogilvy book was on sale. Obviously I overpaid for my carelessness.
The reader sounds like he's yelling, so basically I have the impression that Mr. Ogilvy was a lecturing, loud, obnoxious, in-your-face know-it-all. In this form, important points fly by like billboards on a highway... forgotten when the next one yells in your face a few seconds later.
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esto le resultó útil a 6 personas
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- Anonymous User
- 02-04-23
Great! 5 Stars from Jay Colling Seminars!
This summary volume is a great precursor to what one can expect by getting the entire book whether audiobook, ebook, or physical book. I prefer physical books that are new, because like all other book worms out there, I love the crisp smell of new pages of a book, It reminds of that new car smell. Anyway, great summary audiobook! I enjoyed it very much.
- Jay Colling
Jay Colling Seminars™
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- J J
- 11-19-22
Don't waste a credit on this summary!
The content is dated. The information provided is remedial. The only upside was it was short.
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esto le resultó útil a 1 persona
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- Kindle Customer
- 12-07-20
As advertised, but uninspiring.
I was looking for deep analysis or market techniques/philosophy. This was a simplistic overview, it does it's job as a summary but I was uninspired. Narration was fine, no issues there.
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