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Jugar para ganar
- Cómo funciona realmente la estrategia de empresa
- Narrado por: Carlos Durán Rincón
- Duración: 7 h y 44 m
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Resumen del Editor
Jugar para ganar describe el enfoque estratégico que A. G. Lafley, en estrecha colaboración con el asesor Roger L. Martin, empleó para duplicar las ventas de Procter & Gamble, cuadruplicar sus ganancias y aumentar su valor de mercado en más de cien mil millones de dólares entre 2000 y 2009.
Los líderes de cualquier tipo de organización pueden encontrar aquí una guía eficaz sobre cómo orientar las acciones cotidianas hacia objetivos estratégicos, construidos alrededor de los elementos esenciales, que determinan el éxito de todo negocio: dónde jugar y cómo ganar. Lafley y Martin han creado un conjunto de cinco opciones estratégicas esenciales que, de manera integrada, nos permiten superar a nuestros competidores:
- ¿Cuál es nuestra aspiración ganadora?
- ¿Dónde vamos a jugar?
- ¿Cómo vamos a ganar?
- ¿Qué recursos debemos tener para ganar?
- ¿Qué sistemas de gestión necesitamos para respaldar nuestras elecciones?
El relato de cómo P&G ganó repetidamente aplicando este método a marcas icónicas como Olay, Bounty y Gillette ilustra con claridad hasta qué punto diseñar una estrategia y tomar las decisiones adecuadas para apoyarla marca la diferencia entre jugar y ganar.
Reseñas de la Crítica
El mejor libro sobre estrategia que he leído jamás.
-- Sir Terry Leahy, ex director general de Tesco
Jugar para ganar es como un asiento en primera fila en la Super Bowl de la estrategia. Aquí descubrirás qué recursos utiliza el gigante de los bienes de consumo Procter & Gamble para que sus innovadores productos lleguen a millones de hogares, y también métodos probados para sobreponerte en tus propias batallas por el mercado. Si eres un vendedor o un líder, tienes que leer este libro.
-- Daniel H. Pink, autor de La sorprendente verdad sobre lo que nos motiva
El mejor libro de estrategia de empresa que he leído desde que leí el de Michael Porter.
-- Jonathan Becher, Forbes
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Descubre los secretos para eliminar pensamientos y conductas negativas y desbloquear todo tu potencial para el éxito. Si te sientes atrapado, abrumado o incapaz de escapar de tus pensamientos negativos, este libro te pondrá en el camino correcto. Ya sea que esta negatividad provenga de una relación pasada que terminó mal, un trauma infantil, un fracaso profesional o simple inseguridad, este libro te ayudará a reconocer cómo la negatividad consciente (y muchas veces inconsciente) afecta tu personalidad, tu perspectiva y tus decisiones.
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5 out of 5 stars
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Wow!
- De Amazon Customer en 05-22-19
De: Brian Tracy, y otros
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The Holy Grail of Investing
- De: Tony Robbins, Christopher Zook
- Narrado por: Jeremy Bobb, Tony Robbins, full cast
- Duración: 11 h y 39 m
- Versión completa
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General4 out of 5 stars 156
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Narración:4.5 out of 5 stars 142
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Historia4.5 out of 5 stars 142
For decades, trillions of dollars in “smart money” has been making outsized returns using private equity, private credit, venture capital and other alternative investments. Robbins teams up with renowned private equity investor Christopher Zook, founder of CAZ Investments, to sit down with more than a dozen of the world’s greatest alternative investment managers, collectively managing over half a trillion dollars on behalf of investors. Names like…
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3 out of 5 stars
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The last 5 minutes
- De Anonymous User en 02-15-24
De: Tony Robbins, y otros
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Playing to Win
- How Strategy Really Works
- De: Roger L. Martin, A.G. Lafley
- Narrado por: LJ Ganser
- Duración: 7 h y 9 m
- Versión completa
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General4.5 out of 5 stars 1,357
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Narración:4.5 out of 5 stars 1,077
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Historia4.5 out of 5 stars 1,072
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
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3 out of 5 stars
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The P&G Story
- De lniles en 04-14-15
De: Roger L. Martin, y otros
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Pensar rápido, pensar despacio [Think Fast, Think Slowly]
- De: Daniel Kahneman
- Narrado por: Humberto Solórzano
- Duración: 21 h y 42 m
- Versión completa
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General4.5 out of 5 stars 285
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Narración:4.5 out of 5 stars 212
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Historia4.5 out of 5 stars 211
Daniel Kahneman, uno de los pensadores más importantes del mundo, recibió el premio Nobel de Economía por su trabajo pionero en psicología sobre el modelo racional de la toma de decisiones. Sus ideas han tenido un profundo impacto en campos tan diversos como la economía, la medicina o la política, pero hasta ahora no había reunido la obra de su vida en un libro.
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4 out of 5 stars
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Aplicación para toma de desiciones. (L.p.o)
- De Agapito en 10-14-20
De: Daniel Kahneman
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Tus próximas cinco jugadas [Your Next Five Moves]
- Domina el arte de la estrategia en los negocios [Master the Art of Business Strategy]
- De: Patrick Bet-David, Greg Sinkin - contributor
- Narrado por: Walter Krochmal
- Duración: 11 h y 58 m
- Versión completa
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General5 out of 5 stars 20
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Narración:4.5 out of 5 stars 18
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Historia4.5 out of 5 stars 18
Tus próximas cinco jugadas es una guía práctica y efectiva que te ayudará a pensar con mayor claridad y a conseguir tus objetivos profesionales más audaces.
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5 out of 5 stars
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Gran mentor
- De Javicha en 02-14-24
De: Patrick Bet-David, y otros
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Piense y hágase rico
- La riqueza y la realización personal al alcance de todos
- De: Napoleon Hill
- Narrado por: Carlos Monroy
- Duración: 10 h y 17 m
- Versión completa
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General5 out of 5 stars 770
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Narración:5 out of 5 stars 591
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Historia4.5 out of 5 stars 589
Piense y hágase rico es una obra diseñada para arrastrar al triunfo, entendido no sólo como triunfo económico, sino, sobre todo, como logro de íntima satisfacción que permite el equilibrio personal. La riqueza y la realización personal al alcance de todos... Así de sencillo: la riqueza y la realización personal están al alcance de todas aquellas personas que lo desean; basta simplemente con desvelar un secreto, el secreto del éxito. Hill aprendió este secreto del famoso industrial, filántropo y escritor Andreus Carnegie y lo sistematizó para hacerlo accesible.
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5 out of 5 stars
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emocionante
- De Anonymous User en 05-19-20
De: Napoleon Hill
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Si lo crees, lo creas [If You Believe, You Believe]
- De: Brian Tracy, Christina Stein
- Narrado por: Dave Ramos
- Duración: 6 h y 6 m
- Versión completa
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General5 out of 5 stars 2,429
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Narración:5 out of 5 stars 1,906
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Historia5 out of 5 stars 1,897
Descubre los secretos para eliminar pensamientos y conductas negativas y desbloquear todo tu potencial para el éxito. Si te sientes atrapado, abrumado o incapaz de escapar de tus pensamientos negativos, este libro te pondrá en el camino correcto. Ya sea que esta negatividad provenga de una relación pasada que terminó mal, un trauma infantil, un fracaso profesional o simple inseguridad, este libro te ayudará a reconocer cómo la negatividad consciente (y muchas veces inconsciente) afecta tu personalidad, tu perspectiva y tus decisiones.
-
5 out of 5 stars
-
Wow!
- De Amazon Customer en 05-22-19
De: Brian Tracy, y otros
-
The Holy Grail of Investing
- De: Tony Robbins, Christopher Zook
- Narrado por: Jeremy Bobb, Tony Robbins, full cast
- Duración: 11 h y 39 m
- Versión completa
-
General4 out of 5 stars 156
-
Narración:4.5 out of 5 stars 142
-
Historia4.5 out of 5 stars 142
For decades, trillions of dollars in “smart money” has been making outsized returns using private equity, private credit, venture capital and other alternative investments. Robbins teams up with renowned private equity investor Christopher Zook, founder of CAZ Investments, to sit down with more than a dozen of the world’s greatest alternative investment managers, collectively managing over half a trillion dollars on behalf of investors. Names like…
-
3 out of 5 stars
-
The last 5 minutes
- De Anonymous User en 02-15-24
De: Tony Robbins, y otros
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