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The Search
- How Google & Its Rivals Rewrote the Rules of Business & Transformed Our Culture
- Narrated by: John Battelle
- Length: 10 hrs and 1 min
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Publisher's summary
Jumping into the game long after Yahoo, Alta Vista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dotcom crash, and pulled off the largest and most talked about initial public offering in the history of Silicon Valley.
But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology, and the enormous impact it is starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.
More than any of its rivals, Google has become the gateway to instant knowledge. Hundreds of millions of people use it to satisfy their wants, needs, fears, and obsessions, creating an enormous artifact that Battelle calls "the Database of Intentions". Combined with the databases of thousands of other search-driven businesses, large and small, it all adds up to a goldmine of information that powerful organizations (including the government) will want to get their hands on.
No one is better qualified to explain this entire phenomenon than Battelle, who co-founded Wired and founded The Industry Standard. Perhaps more than any other journalist, he has devoted his career to finding the holy grail of technology. And he has finally found it in search.
For anyone who wants to understand how Google really succeeded, The Search is an eye-opening and indispensable read.
Critic reviews
"This is an excellent, thought-provoking book." (Booklist)
"John Battelle has written a brilliant business book....All searchers should read it." (Walter Isaacson)
"This book ought to be called The Answer. As usual, John Battelle delivers insightful, thought-provoking, and essential reading." (Seth Godin)
"The book is a deeply researched and nimbly reported look at how search has defined the Internet and how it will continue to be a tremendous reflection of culture." (Publishers Weekly)
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Story
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- By: Sara Wachter-Boettcher
- Narrated by: Andrea Emmes
- Length: 5 hrs and 42 mins
- Unabridged
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Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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Pretty good but not complete
- By Casey on 10-29-17
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- By: Ori Brafman, Rod Beckstrom
- Narrated by: Sean Pratt
- Length: 5 hrs and 32 mins
- Unabridged
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If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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Centralized and decentralized models
- By Chan Meng on 12-07-07
By: Ori Brafman, and others
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Alibaba
- The House That Jack Ma Built
- By: Duncan Clark
- Narrated by: Jim Meskimen
- Length: 9 hrs and 9 mins
- Unabridged
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- By Tristan on 09-02-16
By: Duncan Clark
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The World Is Flat
- Further Updated and Expanded
- By: Thomas L. Friedman
- Narrated by: Oliver Wyman
- Length: 27 hrs and 15 mins
- Unabridged
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When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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If you like cliches...
- By Jonathan Shultz on 09-08-07
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All the Rave
- The Rise and Fall of Shawn Fanning’s Napster
- By: Joseph Menn
- Narrated by: John Rubinstein
- Length: 13 hrs and 59 mins
- Unabridged
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The definitive inside account of the file-sharing revolution that overthrew the music industry, All the Rave reveals the family betrayal, greed, and mismanagement that hijacked one the most fundamental innovations of the Internet era. Named one of the three best books of 2003 by Investigative Reporters and Editors Inc., All the Rave has been out of print until now and unavailable in most formats. Author and veteran technology journalist Joseph Menn also wrote 2010's Fatal System Error: The Hunt for the New Crime Lords who are Bringing Down the Internet.
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The Far-reaching Karma of Napster
- By Susie on 04-29-13
By: Joseph Menn
What listeners say about The Search
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 04-17-16
interesting in some places, boring in others
this book wise interest in some places. It was boring and dull in others. I'm not sure I'm glad i read it. But such is life!
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Overall
- Ed
- 10-30-10
Very insightful
In the past collecting information about individuals has always been in the domain of government organisations, one of the points the book makes is that today this information is being collected in a very different manner because we as users see the value in using services believing that we are not making an personal sacrifices. The book outlines the enormity of the scope of the information being collected and how this data if it lands into the wrong hands may affect us in ways we could have never imagined.
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Overall
- Catarina
- 12-02-08
Interesting hymn to google
This gives you a good background to the development of google, the author is obviously quite impressed. His voice isn't the most inspiring, but the story is good and kept me interested until the end.
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Overall
- Roger
- 08-19-07
Excellent
I have listed to both this title and "The Google Story". Both are good, but this one is better. I would recommend listing to this one first and the other second.
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6 people found this helpful
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- Steve
- 03-14-12
The History of Search: The Early Days - 2006
What did you love best about The Search?
Excellent telling of the history of search engines and the business they have become.
Any additional comments?
I would recommend listening to 'The Filter Bubble: What the Internet Is Hiding from You' by Eli Pariser after this book to bring the listener up to date on where Search is currently at and where it is headed.
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Overall
- Richard
- 06-22-06
What Search means to you
This book really opens your eyes to what Search may do in the coming decade to revolutionize our lives, and brings meaning to the phenomenon of a company growing from nothing to a huge power on the world scene. I would recommend it to anyone with any interest in the Internet, or in information systems. Although I was certainly aware of Google before reading this book, and used search frequently, after reading it I have a much greater appreciation in the possabilities of search, and what can be accomplished by advances in this technology.
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2 people found this helpful
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- Matt B
- 11-07-11
Very intesting recent history of the Internet
Battelle's book provides a very interesting history of Google and it's predecessor technologies for searching and navigating the Internet. A good read for anyone interested in a general understanding of the landscape of the Internet. Battelle is not the best reader, he probably should have let a professional handle it...
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1 person found this helpful
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Overall
- Olu Sanya
- 05-10-06
Great info on the Search industry
The most comprehensive info on the search industry. Tells you the entire history all the way to the current undisputted king; Google and also the future ahead.
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1 person found this helpful
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- Sam Motes
- 03-07-13
History or search and its possible future
Search gives a good history of the early players in search including offerings such as Veronica, Web Crawler, GoTo, AltaVista and others and pointed out where they stumbled along the way and lead to MSN, Yahoo, and today's dominance of Google. It reviews the key pieces of search including the link crawlers, the indexer, analyzing the indexes from and back to a page, and the secret sauce of each offering in its algorithms that determine what results are returned. The first third of the book covered the pre-Google days and the last two thirds mainly dealt with Google with a brief peek at the end of what the future could become.
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- Robert
- 01-23-12
Excellent!
Excellent reseach and story telling. It kept my interest all the way through. He was very well organized and kept the story line relevant. I wish I had listened to it/read it long ago.
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