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A Macat Analysis of Theodore Levitt's Marketing Myopia
- Narrado por: Macat.com
- Duración: 1 h y 49 m
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Resumen del Editor
German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline.
Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto, aiming to upend the conventional company wisdom that viewed its product as paramount. Levitt found this thinking shortsighted. He saw the customer as central to the success of any business and urged companies in every industry to look at their products from the customers' point of view.
Levitt's straightforward writing style and real-world case studies quickly captured the attention of business people, while the academic community finally began to see "marketing" as a discipline worthy of study. His groundbreaking article became part of the core curriculum at business schools.
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Historia4.5 out of 5 stars 125
Just before the small-time bootlegger Max Gerlach died, he tried to reveal his secret: he was the inspiration for the mysterious Jay Gatsby. It’s a nice story, but was he telling the truth? Veteran reporter Joe Nocera and producer Poppy Damon investigate this century-old literary mystery and uncover untold secrets about the Great American Novel.
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4 out of 5 stars
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Not an audiobook
- De George en 05-31-24
De: Blanchard House
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Easy Spanish Step-by-Step
- De: Barbara Bregstein
- Narrado por: Rachel Story
- Duración: 37 h y 15 m
- Versión completa
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General4.5 out of 5 stars 30
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Narración:4 out of 5 stars 18
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Historia4 out of 5 stars 18
Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
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5 out of 5 stars
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Best so far . . .
- De Medusa in Akron en 07-20-21
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Manifest Now
- De: Idil Ahmed
- Narrado por: Idil Ahmed
- Duración: 4 h y 23 m
- Versión completa
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General5 out of 5 stars 2,456
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Narración:5 out of 5 stars 2,066
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Historia5 out of 5 stars 2,050
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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5 out of 5 stars
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This is my first review of 2 years subscribed!
- De Rodrigo en 02-22-19
De: Idil Ahmed
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Complete Spanish Step-by-Step
- De: Barbara Bregstein
- Narrado por: Rachel Story
- Duración: 59 h
- Versión completa
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General4 out of 5 stars 20
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Narración:4 out of 5 stars 19
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Historia4 out of 5 stars 17
Complete Spanish Step-by-Step is a top-selling Spanish book on all of Amazon! With more than 1,000 four- and five-star reviews, the reviews speak for themselves. Now, it’s your turn to learn Spanish with us! This audio course is designed to help you learn Spanish as quickly and as thoroughly as possible.
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4 out of 5 stars
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Review - 1/1/22 - Complete Spanish Step By Step
- De Anthony B. en 01-01-22
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English Grammar Boot Camp
- De: Anne Curzan, The Great Courses
- Narrado por: Anne Curzan
- Duración: 12 h y 26 m
- Grabación Original
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General4.5 out of 5 stars 1,591
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Narración:4.5 out of 5 stars 1,399
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Historia4.5 out of 5 stars 1,376
Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
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5 out of 5 stars
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Spectacular
- De Quaker en 09-24-16
De: Anne Curzan, y otros
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Pivot and Pursue It
- An inspirational intensive to jumpstart your reinvention.
- De: Coach Pamela Mitchell
- Narrado por: Coach Pamela Mitchell
- Duración: 1 h y 26 m
- Grabación Original
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General4.5 out of 5 stars 700
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Narración:4.5 out of 5 stars 619
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Historia4.5 out of 5 stars 618
Do you have a dream sitting on a shelf that you're ready to bring to life? Or maybe you've begun your journey of change but feel stuck, stalled, and uncertain about what to do next. The time has come for you to create your own path—not follow the one presented to you—and you could use a powerful dose of guidance to get you there. This is exactly where you need to be. In Pivot and Pursue It, reinvention expert Coach Pamela Mitchell delivers 90 minutes of concrete advice on how to envision your next destination and then get there.
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5 out of 5 stars
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Excellent
- De Corrie en 09-24-22
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How to Write Best-Selling Fiction
- De: James Scott Bell, The Great Courses
- Narrado por: James Scott Bell
- Duración: 12 h y 38 m
- Grabación Original
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General5 out of 5 stars 820
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Narración:5 out of 5 stars 681
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Historia5 out of 5 stars 668
Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
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5 out of 5 stars
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I'm a writer and this course is to blame.
- De accentrique en 07-22-19
De: James Scott Bell, y otros
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No Calculator? No Problem!
- Mastering Mental Math
- De: Art Benjamin, The Great Courses
- Narrado por: Art Benjamin
- Duración: 5 h y 46 m
- Grabación Original
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General4.5 out of 5 stars 268
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Narración:4.5 out of 5 stars 197
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Historia4.5 out of 5 stars 194
No Calculator? No Problem! Mastering Mental Math , award-winning professor of mathematics and celebrated “mathemagician” Arthur T. Benjamin delivers 10 fun-filled lessons on how to do math in your head with confidence, accuracy, and speed - sometimes faster than a calculator. By the end of Professor Benjamin’s lessons, you’ll be able to add, subtract, multiply, and divide numbers faster than ever before. And with your newfound skills, you’ll soon find yourself amazing other people and, perhaps more important, yourself.
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5 out of 5 stars
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Excellent but need PDF
- De Majeed en 10-15-19
De: Art Benjamin, y otros
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French Short Stories for Beginners
- De: Frederic Bibard
- Narrado por: Frederic Bibard, Mariem Nouni
- Duración: 11 h y 39 m
- Versión completa
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General4.5 out of 5 stars 212
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Narración:4.5 out of 5 stars 183
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Historia4.5 out of 5 stars 183
Improve your French pronunciation, and listening skills. Make learning new vocabulary so much easier with 15 fun and engaging French stories. Listening to short stories is an effective and enjoyable method to learning French. For those of you who can't just slip away from life, travel to France, and immerse yourself in the language in order to learn it, this is your solution! Listening to native-spoken French stories is the next best thing.
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5 out of 5 stars
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Closest Thing to Complete Immersion
- De Kelly en 03-06-17
De: Frederic Bibard
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Mind Mapping
- Improve Memory, Concentration, Communication, Organization, Creativity, and Time Management
- De: Kam Knight
- Narrado por: Jim D Johnston
- Duración: 5 h
- Versión completa
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General5 out of 5 stars 816
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Narración:5 out of 5 stars 762
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Historia5 out of 5 stars 759
This is a comprehensive guide to learning about a wonderful technique called mind maps. Mind maps are an amazing organizational and creativity tool that can improve memory, concentration, communication, organization, creativity, and time management.
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4 out of 5 stars
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make sure to practice
- De Meryem en 04-24-17
De: Kam Knight
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