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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- Narrado por: Piers Hampton
- Duración: 7 h y 25 m
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Resumen del Editor
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.
Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more.
For each company profiled, learn what data was used, what problem it solved, and the processes put it place to make it practical as well as the technical details, challenges, and lessons learned from each unique scenario.
- Learn how predictive analytics helps Amazon, Target, John Deere, and Apple understand their customers
- Discover how big data is behind the success of Walmart, LinkedIn, Microsoft, and more
- Learn how big data is changing medicine, law enforcement, hospitality, fashion, science, and banking
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- Narrado por: Christopher Lane
- Duración: 5 h y 13 m
- Versión completa
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The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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Very insightful, but quite boring
- De Riaan en 02-21-17
De: John Rossman
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- De: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrado por: Sean Patrick Hopkins
- Duración: 8 h y 7 m
- Versión completa
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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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Outside the voice it’s great!
- De Scott Janney en 01-01-21
De: Michael A. Cusumano, y otros
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- De: Tomasz Tunguz, Frank Bien
- Narrado por: James Patrick Cronin
- Duración: 5 h y 37 m
- Versión completa
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Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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Content marketing
- De Adam Winn en 12-22-16
De: Tomasz Tunguz, y otros
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Digital Transformation
- Survive and Thrive in an Era of Mass Extinction
- De: Thomas M. Siebel
- Narrado por: Thomas M. Siebel
- Duración: 9 h y 8 m
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The confluence of four technologies - elastic cloud computing, big data, artificial intelligence, and the internet of things - writes Siebel, is fundamentally changing how business and government will operate in the 21st century. Siebel masterfully guides listeners through a fascinating discussion of the game-changing technologies driving digital transformation and provides a roadmap to seize them as a strategic opportunity.
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The bible for your Digital Transformation projects
- De GR7381 en 07-19-19
De: Thomas M. Siebel
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AI Superpowers
- China, Silicon Valley, and the New World Order
- De: Kai-Fu Lee
- Narrado por: Mikael Naramore
- Duración: 9 h y 28 m
- Versión completa
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In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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Compelled to listen at 2x speed
- De LEE en 09-26-18
De: Kai-Fu Lee
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Matchmakers
- The New Economics of Multisided Platforms
- De: Richard Schmalensee, David S. Evans
- Narrado por: John McLain
- Duración: 6 h y 53 m
- Versión completa
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- De Razi T. en 06-03-20
De: Richard Schmalensee, y otros
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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The Wide Lens
- A New Strategy for Innovation
- De: Ron Adner
- Narrado por: Walter Dixon
- Duración: 6 h y 19 m
- Versión completa
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How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too.
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Great book
- De Anonymous User en 12-25-21
De: Ron Adner
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing.
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Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success.
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Nice Consistent Format
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Generative AI in Practice
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Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers listeners a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society.
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Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice. With this practical book, you'll learn how to plan and build systems to serve the needs of your organization and customers by evaluating the best technologies available through the framework of the data engineering lifecycle.
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Great book and narrator
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AI and Machine Learning for Coders
- A Programmer's Guide to Artificial Intelligence
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If you're looking to make a career move from programmer to AI specialist, this is the ideal place to start. Based on Laurence Moroney's extremely successful AI courses, this introductory book provides a hands-on, code-first approach to help you build confidence while you learn key topics.
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Data Science for Business
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Great book and narrator
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- A Programmer's Guide to Artificial Intelligence
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- What You Need to Know About Data Mining and Data-Analytic Thinking
- De: Foster Provost, Tom Fawcett
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¿Te gustan los libros? Te encantará Audible.
Transforma tu día
Cambia el scrolling interminable por la escucha interminable. Los quehaceres pueden ser divertidos.
Escucha en dónde sea
No puedes darle vuelta a la página mientras conduces, pero puedes escuchar
Lleva toda tu biblioteca contigo
Tus historias van a donde tú vayas. Los audiolibros viajan ligero.
Escucha y aprende
Descubre historias que pueden renovar tu mente, tu bienestar y tu vida.
Alcanza tus objetivos de lectura
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Con miles de títulos para explorar, hay algo para todos.
Lo que los oyentes dicen sobre Big Data in Practice
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Ejecución
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Historia
- Juan
- 05-23-18
Big Data Resume
This is a book with a good resume of Big Data Projects and Use Cases Implementations in diverses industries.
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Ejecución
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- Ryan & Kim
- 11-26-23
Great Overview of Big Data Use Cases
This book came recommended by my college instructor for a data analytics course to help me learn about how various industries and organizations are harnessing data an using it effectively. I enjoyed the structure of the book which detailed how each organization used big data to solve a business problem, what the results were, what the technical details were, and any challenges they had to overcome. The author also describes their prediction of how big data will continue to be used and which technologies will become more prevalent in data science.
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- Edgard
- 04-27-18
ok-ish
would have preferred less cases and more detail describing the actual implementation.
did not enjoy the voice acting: no value add in this type of book in my humble opinion
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esto le resultó útil a 2 personas
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Ejecución
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- Julio Giron
- 09-25-19
Good Book, needs updates
The only problem with this book is that as time goes by, some of the info on what companies are doing becomes dated. Not withstanding the concepts are spot on.
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- McConnell
- 02-05-18
Horrible fake accents, but a great book.
After 27 chapters of quoting people from all over the world in his normal voice, in chapter 28 the narrator decided to do a terrible Texas accent which hurt my ears and made me think that he hates all Texans. He should’ve found a Texan to read the quote or left it alone, it is hard to listen to. Texas wants an apology.
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- Robert ONeill
- 09-08-19
Interesting overview
Interesting overview of case studies. Some more tactical how to’s would be helpful. this is the macro textbook. Now we need the micro. Well written. Narrator has world class voice although sometimes low on energy and monotonous. At one point even the narrator was bored and inexplicably decided to take on the southern accent of the rib joint heiress which is insulting to pred- near all of y’all. The moral is, just because you can do something does not mean you should.
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- Anonymous User
- 12-15-17
basic overviews not details
gives a lot of examples, yet very little hard details that you could run with in real life.
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esto le resultó útil a 5 personas
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- Capnbody
- 01-08-18
Good book for managers
Bernard Marr is very knowledgeable and has a solid background in the subject. This is a good book for managers who want to learn more about why they should use big data. It is not useful for the aspiring data scientist who wants to learn more tactical level practices.
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esto le resultó útil a 7 personas
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- Xena
- 11-03-17
The narration is horrible
The main British accent changes into Southern and other accents as the voice narrator takes too much attention away from this very informative book. Had they picked a real professional narrator, I'd have ranked it higher
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esto le resultó útil a 2 personas