Lean Marketing

More Leads. More Profit. Less Marketing

De: Allan Dib

Narrado por: Troy Duran

Duración: 8 h y 19 m

Resumen del Editor

Bigger Results with Less Marketing

You keep being told to do more marketing—more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.

The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.

In this audiobook, you’ll discover:

· Why many existing marketing techniques have stopped working and what to do instead.

· The exact tools and tactics you need to build a devastatingly effective marketing system.

· How to win with a simple, structured, and systemized approach rather than failing with random acts of marketing.

· How to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.

· How to create a strong product-market fit so that your target market intensely desires what you have to offer.

· How to do marketing you’ll be proud of that works without hype, scams, or pressure.

· How to build a strong brand that creates goodwill and attracts ideal customers.

Lean Marketing is a follow-up to the international bestselling phenomenon, The 1-Page Marketing Plan.

Stop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn’t work in the real world. Get immediate traction by implementing lean marketing.

©2024 Lean Marketing (P)2024 Lean Marketing

Highly Professional and Fun to Read

This book is a must-read for marketing professionals. The book expertly balances insightful content with an engaging writing style, making complex concepts both accessible and enjoyable. The authors provide powerful, actionable knowledge drawn from real-world experience. Allan Dib’s lean marketing principles offer a fresh perspective that challenges conventional thinking and provides practical strategies for maximizing impact. Whether you're a seasoned expert or rising professional, this book delivers exceptional value and will undoubtedly sharpen your marketing skills.​​​​​​​​​​​​​​​​

Clear and Helpful

Definitely one of the best marketing books I’ve ever read. Great overview of fundamentals with up to date practical advice.

Funny, to the point & excellent tactical steps

I love the way Allan writes! He’s funny and clever! I also like how there is no fluff and we get right to the point. I know if I actually implement everything he says to do I will have an AMAZING marketing system!!

Easy to read and applicable

Too many books on marketing are either too generic and lacks applicable value or far too tactical to remain current. This book has simple but powerful concepts that are easy to understand and implement.

Optimize Your Marketing Plan

No fluff here. The author builds on his book The 1-Page Marketing Plan with an easy-to-follow, easy-to-digest guide to optimize your marketing and build your business in a way that's effective and smart. With so much noise from "experts" and "gurus" online and offline, it's hard to know who to follow. It's nice to find someone with the experience and expertise to back up his talk. His first book helped me level up my business by giving me a foundation to build on. I look forward to applying his tips from this book to see where it will take my business next.

Yo the point, very good ideas

Excellent book for beginners and advanced people. This book has been great source of new ideas and reminder of old ones. Will listen to it multiple times. Recommended!

simple good book for beginners & new founders

I don't know why it wasn't available on my country in kindle but I got it as audiobook. I liked it, it took a weekend from me. It is simple and collect many tactics that we miss or don't make it well in our daily operation. it doesn't go deeper, that's why I recommend it for beginners and new founders

great book, terrible narration

I wanted to punch narrator in the teeth for making such good content sound pompous.

The best marketing book

Packed with info on how to become a better and more efficient marketer in order to scale your business.

He did it again!

I read The 1-Page Marketing Plan and it was fantastic. That’s what lead me to read this book. Allan is a master at getting to the heart of the matter and providing useful, actionable information.