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Ma Vie dans La Publicité et La Publicité Scientifique [My Life in Advertising and Scientific Advertising]
- Narrado por: Ewatone Lala
- Duración: 8 h y 42 m
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Ma Vie dans La Publicité et La Publicité Scientifique [My Life in Advertising and Scientific Advertising]
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Resumen del Editor
Claude C. Hopkins fut l'un des pionniers de la publicité moderne et copywriter de génie. Il était persuadé que la publicité n'existait que pour vendre quelque chose et que ses effets devaient être mesurables.
C'est un audiobook indispensable si vous êtes dans le monde des affaires, de la vente ou du marketing. Et c'est un must pour tous ceux qui s'intéressent au copywriting.
Hopkins aborde une variété de techniques testées qu'il a utilisées tout au long de sa carrière réussie, notamment :
- Les bonnes manières d'offrir un service pour accroître les ventes.
- La création de titres qui convertissent.
- Ce que la psychologie nous apprend sur les leviers d'achat et comment l'utiliser.
- Comment être précis ? Certains restent flous dans leurs explications alors que d'autres donnent trop de détails. Quel est le secret ?
- Pourquoi le storytelling est une pièce capitale dans la vente, et comment l'utiliser sans commettre d'erreurs.
- Et plus encore...
Please note: This audiobook is in French.
Más títulos del mismo
Narrador
- Les Aventures d'Alice au pays des merveilles et De l'autre côté du miroir [Alice's Adventures in Wonderland and Through the Looking Glass]
- L'Autobiographie De Benjamin Franklin [The Autobiography of Benjamin Franklin]
- Ma Vie dans La Publicité et La Publicité Scientifique et L'Autobiographie de Benjamin Franklin [My Life in Advertising and Scientific Advertising and The Autobiography of Benjamin Franklin]
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