Go for No!

Yes Is the Destination, No Is How You Get There

By: Richard Fenton, Andrea Waltz

Narrated by: Richard Fenton

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.

Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:

• What it takes to outperform 92 percent of the world's salespeople
• That failing and failure are two very different things
• Why it's important to celebrate success and failure
• How to get past failures quickly and move on
• That the most empowering word in the world is not yes...it's NO!

Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!

©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton

Eye opener!

This book has definitely opened my eyes. I should not be afraid of the word No. I am on my way to great things.

Good Stuff!

Short, sweet, and to the point. This book makes you see things differently in a simple, yet powerful way!

great motivation through a great parable

love hearing advice and cites to success told through story. loved it! recommending it to all my staff.

one of my best reads yet!!!

I dont usually write reviews but this book was one of the best motivational books I've read in along time..

What an INCREDIBLE concept!!!

This book exceeded my expectations! I learned a lot of great tips that I can apply in my own business. One of the most memorable takeaways was that the life that you have now can totally change...IF you are willing to take risks and willing to fail. I am working through my fear of failure, and this book has motivated me to be a risk taker on a daily basis, setting NO goals to achieve.
I highly recommend this book to help you grow strong within and see success through failure!

Absolutely a wonderful and inspiring story.

this is an absolutely amazing and inspirational story of a way to beat the odds amd it isto accept them. Wow

great story to get to the good reasons of no love

This is a great story to get to the reasons of no. I loved it very interesting!

great advice.

glad I took the time to listen to this. very logical and easy to put I to practice.

Life changing

I took a sales job this year and my morale has been going down. This was a life changing book. Now it's time to go out there and prove that.

Great book. Story tells it all. Must listen!

This is a must read for all sales persons, network marketers and people with a dream to succeed. Read it over and over.