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Small Data
- The Tiny Clues That Uncover Huge Trends
- Narrated by: Ricco Fajardo
- Length: 8 hrs and 4 mins
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Publisher's summary
Named one of the "Most Important Books of 2016" by Inc.
A Forbes 2016 "Must Read Business Book"
Named a "Book Retailers Should Read in 2016" by Shelf Awareness
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers as well as anyone with a curiosity about the endless variations of human behavior.
You'll learn...
- How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound.
- How a worn-down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround.
- How a magnet found on a fridge in Siberia resulted in a US supermarket revolution.
- How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries.
- How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159 percent in less than a year.
- How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
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Story
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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The title is confusing. Great content inside.
- By Ken Wells on 09-25-22
By: Teresa Torres
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Makers and Takers
- The Rise of Finance and the Fall of American Business
- By: Rana Foroohar
- Narrated by: Rachel Fulginiti
- Length: 13 hrs and 25 mins
- Unabridged
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In looking at the forces that shaped the 2016 presidential election, one thing is clear: Much of the population believes that our economic system is rigged to enrich the privileged elites at the expense of hard-working Americans. This is a belief held equally on both sides of political spectrum, and it seems only to be gaining momentum.
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Amazing
- By Jared on 06-14-16
By: Rana Foroohar
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How to Be a Power Connector
- The 5+50+100 Rule for Turning Your Business Network into Profits
- By: Judy Robinett
- Narrated by: Dina Pearlman
- Length: 8 hrs and 7 mins
- Unabridged
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As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority.
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Highly Recommended
- By jsw on 11-04-14
By: Judy Robinett
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Storytelling with Data
- A Data Visualization Guide for Business Professionals
- By: Cole Nussbaumer Knaflic
- Narrated by: Cole Nussbaumer Knaflic
- Length: 5 hrs and 43 mins
- Unabridged
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Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.
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Very insightful and actionable
- By Amazon Customer on 04-27-18
What listeners say about Small Data
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- dan resnic
- 03-26-16
eh really
the title and marketing is a little missleading, i came from big data books looking to find how to understand small changes, this is simply a story of how small things explain big things.
great book nonetheless
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3 people found this helpful
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- Daniel Valdes
- 11-03-16
Enjoyed this book a lot
It's full of interesting facts and gets you thinking in a way that is useful for you professionals and personal life.
Narrator was awesome too
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- Beena
- 06-14-18
brilliant work and truly eye opening
as a statistics major, we always looked at the big picture but never considered looking at the small stufff
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- Bokworm
- 03-29-16
Curious and Interesting Perspective
What made the experience of listening to Small Data the most enjoyable?
Different perspective of viewing the world via small data. Fascinating even for the average reader, non-commercial sort such as myself.
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1 person found this helpful
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- L Sheffield
- 09-15-16
know yourself and don't be afraid to ask questions
The narrator was easy to listen to but engaging. The story of the author really came alive.
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- Dan
- 06-05-19
Great insights about data
The book provides insights about how to collect, use and apply data to make decisions.
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- Coffee Is For Closers
- 04-14-16
Incredible insight and top notch performer
I was blown away by this reading. I found it by accident and I am singled that I did. I enjoyed it thoroughly from beginning to end. The performer/ narrator was one of the best I've ever heard on Audible and I listen to a lot of audio books. Looking forward to listening again in a few months to see what I missed.
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1 person found this helpful
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- Amazon Customer
- 06-04-19
Overall, Informative
Great talent and easy to follow. There are, however, portions that are still culturally relative perspectives. For instance, as a former city-design reviewer, I would attribute circles in our modern American architectural designs [Lowes Foods segment] to the influence of our Native America and African heritage--even North African/Moorish influence by way of the Jesuit priests, who settled on both the east and west coasts. Yes we are a eurocentric culture, but many of the author's conclusions for why things are as they are in the U.S., were interpreted solely through standard European thought processes as a starting AND ending point. Culturally, we have been influenced by many here...and not to exclude the circles of other forgotten Europeans--the Pennsylvania Dutch...
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- Steven
- 09-29-16
Interesting observations
It's not data like quants, BI, statistics, etc, but the book does have interesting personal observations.
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- Bill
- 10-13-17
Ready for the next reading..
Packed with insights of the micro behaviors around Brand chooses that we each make. More so the Author SO of discovering them in our own life and work.
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