Content-Based Networking

How to Instantly Connect with Anyone You Want to Know

By: James Carbary

Narrated by: James Carbary

Length: 2 hrs and 48 mins

Publisher's summary

There’s a reason why everyone says “It’s not what you know, it’s who you know.” If you’re striving to reach ambitious goals, it’s impossible without the right relationships. So, how do you reverse-engineer relationships with the exact people you want to know?

Through his podcast B2B Growth and his company Sweet Fish Media, James Carbary has pioneered a concept called content-based networking - a new approach to building your professional network. Instead of relying on chance encounters and random in-person events, content-based networking allows you to connect with anyone, at any time, and from anywhere in the world.

In Content-Based Networking, you’ll learn a proven three-part framework to consistently connect with potential customers, investors, referral partners, industry influencers, and anyone in between. Using this framework, you’ll develop thought leadership in your industry, while simultaneously creating meaningful relationships with the exact people that can help you reach your goals and dreams.

©2019 James Carbary (P)2020 James Carbary

Book for podcast professionals

One of the best books written about the value of the podcasting industry. I recommend this to all my clients now.

I’m a podcast producer, and I have been looking for some way to communicate how to leverage a podcast into business growth...James hit it out of the park with how he breaks down content based networking. This has helped me get clients, this has helped my clients get clients, and it can work for you.

James, thank you. This book is a blessing!

WOW!!!!

This book has changed my perspective on connection, networking, and what it means to be an entrepreneur in this day and age.

I will be highly recommend this book to my friends and family! I feel like everyone should read it/listen to it!

Great Read, Super Insightful

Informative, insightful, and to the point. Powerful lessons, wonderful examples, and I highly recommend to any marketer looking to create more authentic content and nurture relationships, not leads.

Create a platform to Spotlight People if Interest.

James has a great job explaining how if you keep your name out there and then create a social dynamic through podcasting You can make your potential business connections aware of your skills and abilities while at the same time providing value and benefit to them through the marketing of your podcast. My quick takeaway. I'd recommend giving it a listen it's not that long but very insightful especially if you've already had these ideas and haven't acted yet. like myself

Recommended by the Marketing Book Podcast

Very enjoyable and helpful insights for anyone looking to build and maintain a sustainable business with social, relatable, and meaningful content. Smart business sense throughout with proven results.

Excellent advice, entertaining to listen to

When this book was referred to me, I knew absolutely NOTHING about content based networking. Two weeks later, I am planning a podcast - no joke - and I actually think it will be a very successful tool for my business because I’m going to follow the advice James lays out in this book.

Full disclosure, I know James. But that is not why I’m giving this book my full, sincere endorsement. It is simple and brilliant, and I’m glad I found it when I did. Highly recommend, even if you’re not considering your own content production, because it will help you understand the value of relationships and examine how others are using this too very effectively. Great work, James, and thank you for sharing your wisdom!

Great Book!

I really enjoyed listening to this one! Author has great narration so it was very pleasant experience. Great inside on how to grow your network!

What every modern sales and marketer needs to read

This is a fresh modern take on the new way to build relationships and drive sales that benefit both you and the customer.

Excellent book!

Not only is the content of this book great, but James lives out what he teaches. I’ve personally learned so much from following James on LinkedIn.

He talked about taking people out to eat to build on relationships in the book. When I flew to Orlando a few months back, he picked me up and bought me breakfast.

This guy is the real deal!

Extremely eye opening strategy

This book was amazing. It was so good that I listened to it all in one sitting. The book gave me a step by step process to follow on how to create my own content-base networking plan. Highly recommend 🙂