Product-Led Growth

How to Build a Product That Sells Itself

By: Wes Bush

Narrated by: Derek Dysart

Length: 4 hrs and 23 mins

Publisher's summary

"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done." (Nir Eyal, author of Hooked and Indistractible)

"As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." (Omar Zenhom, CEO, WebinarNinja)

"Why did I just blow $300K promoting a whitepaper?"

That’s the hard question I asked myself but couldn’t answer - after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that’s how everybody grew their companies.

But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.

But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?

You’ll find answers to all of these questions inside this audiobook. In addition, I’ll also show you:

• How to save three to six months of development and hundreds of thousands of dollars by launching a free trial in 24 hours - and why you should do it (Ch. 10)
• Which huge mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8)
• How to turn more users into customers with the simple framework I invented - that already drives brands millions in revenue (Ch. 13)
• Why you can't ever stop your churn, but how you can (almost) wipe it out (Ch. 15)
• The four-letter decision framework that will help you nail the right go-to-market strategy and growth model for your SaaS (Ch. 2)
• Which of the four most common SaaS pricing strategies is the only one with long-term viability (Ch. 9)
• What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process - in just one month (Ch. 12)
• How to stop paying customers from slipping away (Ch. 15)
• The three apocalyptic "tidal waves" that are coming for SaaS companies - and what you must do to survive them (Ch. 1)
• How to make free trial and freemium users hunger to upgrade to paid (Ch. 9)
• The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10)
• Which seven people you need in your "tiger team" to run a successful product-led growth team (Ch. 11)
• The number one thing to improve right now to maximize your customer lifetime value (Ch. 14)

Product-Led Growth also comes packed with "do this, not that" real-life examples from the industry’s biggest brands - as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.

So, if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, order your copy of Product-Led Growth today.

"This is one of my favorite books of 2019." (Zeno Roch, Chief Product Office, Liferay Cloud)

"A must-read book for SaaS founders, especially if you have a self-serve SaaS." (Kaloyan Yankulov, Encharge)

"This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now." (James Gill, CEO, GoSquared)

©2019 Wesley Charles Bush (P)2019 Wesley Charles Bush

It opened my eyes to a whole new way of doing business!

As the company I work at is moving towards a product-led strategy, I wanted to find put what all that hype was about. I came across this book first, and as the title was pretty self-explanatory I decided to buy it. And certainly one of the best purchases. It opened my eyes to a whole née way of doing business. Very well explained, lots of examples. Incredibly useful for someone who has barely heard about product led growth before or for someone who wants to refresh and boost their SaaS business.

Very actionable advice

For a startup founder of color (like me), getting this actionable advice on how to implement a product led growth model makes me feel like I’m part of the club getting the inside scoop on things. This is not a book you can listen to passively while doing exercise or driving. Get ready to take lots of notes! It would be great to have a list of recommended tools to use alongside the book.

Very Assertive

This is a straight to the point audible on Product-Led growth.
Not bullshit whatsoever with unnecessary chapters.
I recommend.

Great introduction to PLG

Simple, easy to digest intro to PLG, not just for product leaders and product teams, but for leaders across your organization.

Informative, well structured and helpful

Wes Bush breaks down the PLG model into a framework easy to follow and understand. I really liked the way this book is structured, the great takeaways and the detailed explanations on how things should be done right when building a PLG product. It’s also insightful for B2C entrepreneurs

Best book available on growing a Saas company

Wes Bush has packed an incredible amount of relevant, innovative, and helpful information into this book. Not only is it required reading for everyone on my team, it’s become the go to manual that has helped us take huge strides in a very short time. If you’re in the sass world, this is a must read. Thanks for this gem of a book, Wes.

Great introduction to Product-Led Growth

This book is a great introduction to the many topics involved in Product-Led Growth.

Something really cool is that it offers enough detail to start implementing techniques right away.

Critical to everyone building a tech business

This is a critical book for you if you’re building a tech company, or seeking a product management career.

Love listening to the book.

I wish the had its own website. So I Can apply what I learnt quicker

Quick, smart, actionable tips

This story didn't have a lot of fluff, which was fine with me. He got into the details and actionable elements immediately, and I took many notes!