A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry. In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles.

Doom Guy: Life in First Person is the long-awaited autobiography of gaming’s original rock star and the cocreator of DOOM, Quake, and Wolfenstein—some of the most recognizable and important titles in video game history. Credited with the invention of the first-person shooter, a genre that continues to dominate the market today, he is gaming royalty. Told in remarkable detail, a byproduct of his hyperthymesia, Romero recounts his storied career.

Developing video games—hero's journey or fool's errand? The creative and technical logistics that go into building today's hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason Schreier takes listeners on a fascinating odyssey behind the scenes of video game development, where the creator may be a team of 600 overworked underdogs or a solitary geek genius.

Think you know Final Fantasy? The Psychology of Final Fantasy explores how the game resonates with a player's psychological drive toward an emotional sense of wholeness, bonding, and completion as they take part in this epic quest.

Final Fantasy is one of the most iconic and beloved video game series in the world. Since its inception, its titles have adopted names, themes, and stories from across global mythology, including the beliefs of the Vikings. This book embarks on a detailed exploration of how Norse lore in particular influenced the writing and design of Final Fantasy VII - arguably the most critically acclaimed of the franchise - and its wider Compilation. This work is presented as a tribute to the metaseries Compilation of Final Fantasy VII.

One of the best-known motivational guides in history, Dale Carnegie’s groundbreaking book has sold tens of millions of copies, been translated into almost every known language, and has helped countless people succeed.

From a leading expert in Japanese history, this is one of the first full histories of the art and culture of the Samurai warrior. The Samurai emerged as a warrior caste in Medieval Japan and would have a powerful influence on the history and culture of the country from the next 500 years. Clements also looks at the Samurai wars that tore Japan apart in the 17th and 18th centuries and how the caste was finally demolished in the advent of the mechanized world.

On a little-known planet, Archmage Varic Vallenar casts a grand spell to empower himself with the magical abilities of his alternate selves. The ritual works too well, granting Varic not only the magic but also the memories from six lives. Including their gruesome deaths. Now, Varic has power greater than any wizard in galactic history, but he knows that won’t be enough. The enemies he faced in those alternate lives were apocalyptic in scale. Terrors of technology and magic. Nothing that he, or anyone, can defeat.

Masters of Doom is the amazing true story of the Lennon and McCartney of video games: John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce the most notoriously successful game franchises in history - Doom and Quake - until the games they made tore them apart. This is a story of friendship and betrayal, commerce and artistry.

Marvel Entertainment was a moribund toymaker not even twenty years ago. Today, Marvel Studios is the dominant player both in Hollywood and in global pop culture. How did an upstart studio conquer the world? In MCU, beloved culture writers Joanna Robinson, Dave Gonzales, and Gavin Edwards draw on more than a hundred interviews with actors, producers, directors, and writers to present the definitive chronicle of Marvel Studios and its sole ongoing production, the Marvel Cinematic Universe.

Video games are dominating the planet. In 2020, they brought in $180 billion dollars globally—nearly $34 billion in the United States alone. So who are the brilliant designers who create these stunning virtual worlds? Cliff Bleszinski—or CliffyB as he is known to gamers—is one of the few who’ve reached mythical, rock-star status. In Control Freak, he gives an unvarnished, all-access tour of the business.

Over his four-decade career, Sid Meier has produced some of the world's most popular video games, including Sid Meier's Civilization, which has sold more than 51 million units worldwide and accumulated more than one billion hours of play. Sid Meier's Memoir! is the story of an obsessive young computer enthusiast who helped launch a multibillion-dollar industry.

Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it.

Industry expert Alex Aniel spent two years interviewing key former members of Capcom staff, allowing him to tell the inside story of how Resident Evil was envisioned as early as the late 1980s, how its unexpected and unprecedented success saved the company from financial trouble, how the series struggled at the turn of the century, and, eventually, how a new generation of creators was born after the release of Resident Evil 4.

The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the "fraternity of geeks" who shaped it. With the help of visionary businessman Steve Jobs and animating genius John Lasseter, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others.

Designers & Dragons: The ’70s is a comprehensive picture of the beginnings of the RPG industry. This second edition expands the original single book into a series of four, and we’ve added over 50,000 new words to this volume alone. Learn about the colorful history of TSR and the wave of D&D inspired games (and gaming companies) to follow, and dip your toes into war gaming trivia. Regardless of your gaming background, Shannon Appelcline’s meticulously researched history won’t disappoint.

What is competitive gaming, and where did it come from? What makes it so exciting? The bitter esports team and country rivalries, the scandals, the money, the last-minute Hail Mary plays; it’s all here, brought to you with the trademark wit - and access - of the industry’s most respected and experienced broadcaster. He’ll even tell you how to spell it. This is the world of esports according to its most famous presenter.

In the past decade, Hollywood has endured a cataclysm on a par with the end of silent film and the demise of the studio system. Stars and directors have seen their power dwindle, while writers and producers lift their best techniques from TV, comic books, and the toy biz. The future of Hollywood is being written by powerful corporate brands like Marvel, Amazon, Netflix, and Lego, as well as censors in China. Ben Fritz chronicles this dramatic shakeup with unmatched skill, bringing equal fluency to both the financial and entertainment aspects of Hollywood.

Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.

Nicolas Cage is many things, but love him, or laugh at him, there's no denying two things: You've seen one of his many films, and you certainly know his name. But who is he, really, and why has his career endured for over 40 years, with more than a hundred films, and birthed a million memes? Age of Cage is a smart, beguiling book about the films of Nicolas Cage and the actor himself, as well as a sharp-eyed examination of the changes that have taken place in Hollywood over the course of his career.

New Edition! More content, images, and corrected text and facts. Monochrome edition. Starting with its humble beginnings in the 1950s and ending with its swan-song, the Dreamcast, in the early 2000s, this is the complete history of Sega as a console maker. Before home computers and video game consoles, before the Internet and social networking, and before motion controls and smartphones, there was Sega.

We've all read about the experts: the artists, the scientists, the engineers - that special group of people known as Imagineers for The Walt Disney Company. But who are they? How did they join the team? What is it like to spend a day in their shoes?

Most fans of The Simpsons can distinguish Lenny from Carl without checking their hands. But only real fans recall the Eastern European equivalent of The Itchy & Scratchy Show, know the name of Barney Gumble's submission to the Springfield Film Festival, and have road tripped to the World's Fair in Knoxville. 100 Things The Simpsons Fans Should Know & Do Before They Die is the ultimate resource for true fans, whether you comprehend at a Ralph Wiggum or Lisa Simpson level.

Compiled by a veteran writer of the comic series, this collection of essays explores Batman’s motivations and actions, as well as those of his foes. Batman is a creature of the night, more about vengeance than justice, more plagued by doubts than full of self-assurance, and more darkness than light. He has no superpowers, just skill, drive, and a really well-made suit.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

The first in-depth, behind-the-scenes audiobook treatment of the rivalry between the two comic book giants. They are the two titans of the comic book industry - the Coke and Pepsi of superheroes - and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. To many partisans, Marvel is now on top. But for much of the early 20th century, it was DC that was the undisputed leader.

In Electronic Dreams, Tom Lean tells the story of how computers invaded British homes for the first time, as people set aside their worries of electronic brains and Big Brother and embraced the wonder technology of the 1980s. This book charts the history of the rise and fall of the home computer, the family of futuristic and quirky machines that took computing from the realm of science and science fiction to being a user-friendly domestic technology.

On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.

In a career that has spanned four decades, choreographer Twyla Tharp has collaborated with great musicians, designers, thousands of dancers, and almost a hundred companies. She's experienced the thrill of shared achievement and has seen what happens when group efforts fizzle. Her professional life has been - and continues to be - one collaboration after another. In this practical sequel to her national best seller The Creative Habit, Tharp explains why collaboration is important to her - and can be for you.

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

In The Secrets of Alchemy, Lawrence M. Principe, one of the world's leading authorities on the subject, brings alchemy out of the shadows and restores it to its important place in human history and culture. By surveying what alchemy was and how it began, developed, and overlapped with a range of ideas and pursuits, Principe illuminates the practice. He vividly depicts the place of alchemy during its heyday in early modern Europe, and then explores how alchemy has fit into wider views of the cosmos and humanity.

Can beliefs make you sick? Consider "The June Bug" incident from a US textile factory in the early 1960s. Many employees began to feel dizzy, had an upset stomach, and vomited. Some were even hospitalized. The illness was attributed to a mysterious bug biting workers. However, when the CDC investigated this outbreak, no bugs or any other cause of the illnesses could be identified. Instead, it appears to be an illness caused by the mind -- that is, sickness due to expectation.

It is rare for life to change Earth, yet three organisms have profoundly transformed our planet over the long course of its history. Elemental reveals how microbes, plants, and people used the fundamental building blocks of life to alter the climate, and with it, the trajectory of life on Earth in the past, present, and future. Taking listeners from the deep geologic past to our current era of human dominance, Stephen Porder focuses on five of life’s essential elements—hydrogen, oxygen, carbon, nitrogen, and phosphorus.

Transcribed from the original lectures recorded at San Francisco State University in 1987, The Nature of Drugs series highlights Shulgin’s engaging lecture style peppered with illuminating anecdotes and amusing asides. Ostensibly taught as an introductory course on drugs and biochemistry, these books serve as both a historical record of Shulgin’s teaching style and the culmination of his philosophy on drugs, psychopharmacology, states of consciousness, and societal and individual freedoms pertaining to their use, both medicinal and exploratory.

Possessing no supernatural powers, Batman is the most realistic of all the superheroes. His feats are achieved through rigorous training and mental discipline, and with the aid of fantastic gadgets. Drawing on his training as a neuroscientist, kinesiologist, and martial artist, E. Paul Zehr explores the question: Could a mortal ever become Batman? Zehr discusses the physical training necessary to maintain bad-guy-fighting readiness while relating the science underlying this process, from strength conditioning to the cognitive changes a person would endure in undertaking such a regimen.

For centuries, people have been returning to the same tired nature-versus-nurture debate, trying to determine what we learn and what we inherit. In Dancing Cockatoos and the Dead Man Test, biologist Marlene Zuk goes beyond the binary and instead focuses on interaction, or the way that genes and environment work together. Driving her investigation is a simple but essential question: How does behavior evolve?

In the second half of the tenth century, Byzantium embarked on a series of spectacular conquests. By the early eleventh century, the empire was the most powerful state in the Mediterranean. Yet this imperial project came to a crashing collapse fifty years later, when political disunity, fiscal mismanagement, and defeat at the hands of the Seljuks and the Normans brought an end to Byzantine hegemony. By 1081, Byzantium's very existence was threatened.

Americans hold marriage in such high esteem that we push people toward it, reward them for taking part in it, and fetishize its benefits to the point that we routinely ignore or excuse bad behavior and societal ills in the name of protecting and promoting it. Through revealing storytelling, Zug builds a compelling case that when marriage is touted as “the solution” to such problems, it absolves the government, and society, of the responsibility for directly addressing them.

In this tour of the animal kingdom, evolutionary biologist Lee Alan Dugatkin reveals a new field of study, uncovering social networks that existed long before the dawn of human social media. He accessibly describes the latest findings from animal behavior, evolution, computer science, psychology, anthropology, genetics, and neurobiology, and incorporates interviews and insights from researchers he finds swimming with manta rays, avoiding pigeon poop, and stopping monkeys from stealing iPads.

Here is Peter Caddick-Adams's third volume in his trilogy about the final year of the Western front in World War Two. Fire & Steel covers the war's final 100 days—beginning in late January 1945 and continuing until May 8, 1945, when the German high command surrendered unconditionally to all Allied forces. Caddick-Adams's previous two volumes in the acclaimed series—Sand & Steel, which covers the invasion of Normandy in June 1944, and Snow & Steel, the definitive study of the Battle of the Bulge—have set the stage for this concluding volume.