If you've ever been to a brewery you've seen the tanks and equipment involved in the brewing process. But you've probably never seen the set up to get the beer from the tanks to the can that can then be shipped to your favorite beer store.

Recently, Roche was able to take part in the canning process at Ocelot Brewing Company under the watchful eye of Lashelle. It's an extremely stressful but ultimately rewarding experience that Roche and Lashelle recap on this episode of Head Retention.

Thanks to Ocelot Brewing for letting Roche work the line.

Thanks to Iron Heart Canning for putting up with Roche working the line.

Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts. Email us! headretentionbeer@gmail.com

Are beer labels more important than the beer itself?

Maybe?

For many, the beer label is the introduction to the beer or even the brewery. So nailing the label is vital.

Designer Jeffrey Everett of Rockets Are Red joins Roche and Lashelle to give insight on how much thought should go into making labels for beer, what the beer label design process entails, the difference between "art" and "branding," and so much more.

Jeff also shares stories from his career as a designer who has worked with everyone from punk rockers to Dr. Fauci!


To see more of Jeff's work, click here.
Click here to follow Jeff on Instagram.
For more information on the Beer Exhibit, click here

Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts. Email us! headretentionbeer@gmail.com

Title says it all. After a yearlong hiatus, Head Retention is back! But before we can move forward with our craft beer journeys, let's take an episode to look back at what Lashelle and Roche have been up to...in their lives as well as their craft beer journey. Then, they preview what's to come with the podcast and discuss the triumphant return of a beer style.

Make sure your craft beer loving friends are listening and subscribing to Head Retention wherever you get podcasts. Email us! headretentionbeer@gmail.com