Leveraging Thought Leadership Por arte de portada

Leveraging Thought Leadership

De: Peter Winick and Bill Sherman
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  • Resumen

  • Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential. Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth. Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership. Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions. Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development. As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment. Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery. Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and ...
    Copyright © 2018 - 2024 Thought Leadership Leverage. All Rights Reserved.
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Episodios
  • The Innovative Leader: Building Systems for Lasting Innovation | Steve Wunker | 570

    The Innovative Leader: Building Systems for Lasting Innovation | Steve Wunker | 570
    May 19 2024

    In this episode of Leveraging Thought Leadership, host Bill Sherman engages with Steve Wunker, Managing Director of New Market Advisors and co-author of the groundbreaking book The Innovative Leader: Step-By-Step Lessons from Top Innovators For You and Your Organization. Join them as they delve into the intricacies of fostering innovation within organizations and cultivating innovative leadership.

    Steve Wunker shares the core essence of The Innovative Leader,
    emphasizing its focus on the practical "how" of innovation. Drawing from interviews with 50 top innovative leaders and two decades of professional experience, the book provides actionable insights for individuals and organizations aiming to embrace innovation effectively.

    Delving into the genesis of the book, Wunker explains the rationale behind merging leadership and innovation, bridging a crucial gap in existing literature. He recounts his journey collaborating with luminaries like Clayton Christensen and Fred Reichheld, emphasizing the transformative power of distilling complex concepts into compelling narratives.

    The Innovative Leader isn't just another book; it's a culmination of
    rigorous research and inductive conversations aimed at demystifying innovation. Wunker sheds light on the book's data-driven approach, underscored by the belief that innovation is fundamentally about systems rather than sporadic bursts of inspiration.

    As they explore the strategies for book promotion, Wunker emphasizes the importance of striking a balance between broad outreach and deep engagement. From social media blitzes to keynote speeches and immersive articles, the book's marketing campaign is meticulously crafted to resonate with diverse audiences.

    Looking ahead, Wunker envisions The Innovative Leader as a seminal work shaping the landscape of innovative leadership for years to come. With aspirations for it to become a staple on the shelves of aspiring and seasoned leaders alike, Wunker underscores the importance of continuous engagement and dissemination across various platforms.

    Tune in to this episode for invaluable insights into building a
    culture of innovation and unlocking the potential of leadership in
    driving meaningful change within organizations.

    Three Key Takeaways:

    • Innovation is Systematic: The episode emphasizes that innovation isn't merely a stroke of luck or genius but a systematic process. By understanding and implementing effective systems, individuals and organizations can foster a culture of innovation and sustain it over time.

    • Practical Actionability: The Innovative Leader stands out for its
    emphasis on practicality and actionability. It fills the gap in
    existing literature by providing step-by-step guidance for leaders and managers who aspire to drive innovation within their organizations, offering tangible strategies derived from real-world experiences.

    • Comprehensive Marketing Strategy: Wunker highlights the significance of a comprehensive marketing strategy for launching a book successfully. By combining broad outreach through platforms like social media with deep engagement via keynote speeches, articles, and podcasts, authors can maximize their book's impact and ensure its longevity in the market.

    If you want to learn more about balancing Innovation and Integration be sure to check out this article by Thought Leadership Leverage founder and CEO Peter Winick.
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    38 m
  • Creating Your Own Path to Leadership | Tony Martignetti | 569

    Creating Your Own Path to Leadership | Tony Martignetti | 569
    May 16 2024
    In this episode of "Leveraging Thought Leadership," host Peter Winick sits down with Tony Martignetti, Founder and Chief Inspiration Officer at Inspired Purpose Partners, author of climbing The Right Mountain: Navigating the Journey to An Inspired Life and host of the Virtual Campfire podcast. Tony shares his journey into the world of thought leadership, which began not from a clear plan, but through a series of life shifts that revealed a deeper passion for guiding leaders in chaotic times. Tony describes how his path transitioned from finance and strategy roles in biotech to thought leadership and executive coaching. Despite success in his previous careers, he felt something was missing. Growing up, Tony had a creative side, known for his art, but societal expectations pushed him toward pre-med and then business. The discomfort of being in the wrong field led him to re-evaluate his career, ultimately deciding to forge his own path. He emphasizes the importance of creating your own place when you don't fit in elsewhere, using curiosity and exploration to discover where you belong. His approach to finding his niche combined a balance of passion, skill, and market demand. Tony introduces his guiding philosophy, "Expand your vision, narrow your focus," encouraging exploration before narrowing down on a specific area to serve. By having "curiosity conversations," he was able to understand the problems and pain points of others, leading him to his current role as an executive coach for tech leaders. Tony's clients are typically in the tech industry, where his unique perspective aligns well with innovative thinkers. He helps chief technology officers, chief science officers, and chief strategy officers communicate their technical ideas to a broader audience and break down silos within their organizations. Through his work, he facilitates better communication among teams and creates a collaborative environment for leaders. While most of his work requires being physically present with his clients, Tony is considering productizing some aspects of his coaching to offer more scalable solutions in the future. He acknowledges the challenge many thought leaders face with marketing and sales and shares his three-part strategy to overcome it: "Affiliate, Associate, Collaborate." This approach involves partnering with other experts, engaging in professional groups, and collaborating with others to create greater impact. Overall, this episode delves into Tony's journey from a traditional career path to becoming a thought leader in the tech industry. It highlights his insights into building connections, fostering communication, and navigating the challenges of a rapidly hanging world. Three Key Takeaways: • Forge Your Own Path: Tony Martignetti's journey illustrates that career paths are not always linear. He transitioned from finance and strategy roles in biotech to thought leadership in tech, emphasizing that sometimes you need to create the place where you belong rather than trying to fit into predefined roles. He encourages people to use curiosity and exploration to find their unique path. • Expand Your Vision, Narrow Your Focus: Tony's guiding philosophy underscores the importance of exploring a wide range of possibilities before honing in on a specific niche. This approach allows for a broader understanding of where one can make the most impact before concentrating efforts on a particular area. Through "curiosity conversations," he was able to understand others' needs and pain points, guiding him to his current role as an executive coach for tech leaders. • Affiliate, Associate, Collaborate: Tony shares his strategy for overcoming the marketing and sales challenges that many thought leaders face. This three-part approach involves affiliating with other experts to offer comprehensive solutions, associating with professional groups for personal and business development, and collaborating with others to create greater impact. These steps highlight the importance of building relationships and leveraging a network to succeed in thought leadership.
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    21 m
  • Space Dreams: Reality Check | Kelly and Zach Weinersmith | 568

    Space Dreams: Reality Check | Kelly and Zach Weinersmith | 568
    May 12 2024
    In this episode of the Thought Leadership Leverage podcast, host Bill Sherman dives into the realities of space settlement with Kelly Weinersmith, biologist and adjunct assistant professor at Rice University, and Zach Weinersmith, comic artist and author. Known for their book "Soonish: Ten Emerging Technologies That'll Improve and/or Ruin Everything," the Weinersmiths have recently released "A City on Mars: Can We Settle Space, Should We Settle Space, and Have We Really Thought This Through?"—a book that raises tough questions about the feasibility and ethics of colonizing new worlds. The episode uncovers some hard truths behind the idea of settling space. While space exploration seems exciting and full of promise, the Weinersmiths caution that many of the technological, biological, and social challenges remain unsolved. In their book, they explore whether the dream of building new worlds in space is achievable or could lead to unexpected consequences. Kelly and Zach discuss the evolution of their book's thesis—from an optimistic view of imminent space settlement to a more nuanced, realistic perspective. They reveal how their research journey influenced this shift, sharing the complexities of dealing with sensitive topics and the mixed reactions they received from the space community. While some experts supported their critical approach, others reacted with resistance and disappointment. The episode also touches on the importance of humor in science communication. The Weinersmiths explain how humor helps make complex ideas more accessible and engaging. Their book, filled with witty illustrations and anecdotes, balances deep scientific insights with a lighthearted touch, providing a unique take on the question of space colonization. Bill and his guests explore the broader implications of space settlement, examining potential issues such as the environmental impact, the governance of space colonies, and the psychological effects of living in confined, isolated environments. The conversation also highlights the importance of empirical evidence and the rigorous research methods employed by the Weinersmiths, who sought input from a wide range of experts to build a comprehensive view of space settlement's challenges and opportunities. Tune in to this thought-provoking episode for a deep dive into the reality of space exploration, the impact of metaphor on our understanding of complex concepts, and the role of humor in making science accessible. Whether you're a CEO, leadership coach, entrepreneur, or thought leader, you'll find valuable insights into why space settlement might be more complicated than it seems—and why a critical perspective is essential as we look to the stars. Three Key Takeaways: • The Challenges of Space Settlement Are Complex and Multidisciplinary Kelly and Zach Weinersmith's book, "A City on Mars," explores the myriad challenges of space settlement, from technological to biological, psychological, and legal issues. Their extensive research reveals that many unresolved questions make the idea of colonizing Mars or other celestial bodies far more complex than it might seem. They underscore that successful space settlement requires significant advancements in multiple fields, and many assumptions about its feasibility may not hold up under scrutiny. • Humor as a Tool for Science Communication The Weinersmiths demonstrate the importance of humor in making complex scientific topics accessible and engaging. They explain how humor can be used to break down barriers and keep audiences interested, even when discussing dense subjects like space law or the psychological effects of isolation. By weaving humor into their work, they make the science approachable while still maintaining accuracy and depth. • The Impact of Metaphors on Perception The guests discuss how metaphors can shape our understanding of complex concepts like space exploration. Zach Weinersmith points out that metaphors, like the "wagon train in space" analogy from Star Trek, can both guide and limit our perception of what space settlement entails. This observation underscores the importance of critically examining the stories and metaphors we use to describe emerging technologies and scientific endeavors, as they can influence public opinion and expectations.
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    52 m
Marketing Exito Profesional Economía
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