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New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses in this new edition of his bestselling book. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

From the author of dozens of #1 New York Times bestsellers and the creator of many unforgettable movies comes a vivid, intelligent, and nostalgic journey through three decades of horror as experienced through the eyes of the most popular writer in the genre. In 1981, years before he sat down to tackle On Writing, Stephen King decided to address the topic of what makes horror horrifying and what makes terror terrifying. Here, in ten brilliantly written chapters, King delivers one colorful observation after another about the great stories, books, and films that comprise the horror genre.

The Language of the Night is Ursula K. Le Guin’s first full-length collection of essays and criticism, with sections on her own background, on fantasy and science fiction, on writing, and on the future of literate science fiction. Each section is introduced with commentary by Susan Wood and the book contains a complete bibliography of Le Guin’s work (at the time of publication).

In the first book of its kind, one of President Barack Obama’s longest-serving speechwriters shares his advice—and never-before-heard insights about public speaking from Barack Obama—to teach you how to write and deliver great speeches.

Antología de la obra periodística de Gabriel García Márquez. Más de medio centenar de textos representativos de toda su trayectoria, seleccionados por Cristóbal Pera.

Wedding toasts, website copy, social media posts, even holiday cards—you’ll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication. You’ll never write an email the same way after listening to Everybody Needs an Editor, a game-changing guide to sharp, attention-getting writing. The authors use their decades of real-life journalism and marketing expertise to demonstrate the WTFF technique: Writing, Topping, Formatting, and Fixing.

Most of us want to choose inclusive, respectful, and empowering language when communicating with or about others. But language—and how we use it—continually evolves, along with cultural norms. When contradictory opinions muddle our purpose, how do we align our word choices with our beliefs? Who has the final say when people disagree? And why is it so hard to let go of certain words? Afraid of getting something wrong or offending, we too often treat words as right or wrong, regardless of context and nuance.

Andrew Tate started 2022 as a fringe internet celebrity, but by August he was the most Googled man in the world. Part Gonzo journalism, part masculinity rabbit hole, this book takes you on Shea and Tahsin's journey to reveal the dark secrets of Andrew Tate, the machine that brought him here, and the ideology he has unleashed on a generation of young men.

Centuries ago, sound theology and good fiction were friends and not strangers. Decades ago, authors strove not for self-expression and self-disclosure but for a mastery of craft and language and books that transformed the reader with wisdom and love. In more recent years, the old ideals have been exchanged for lesser ones. Few guides to writing, which tend to focus on mechanics, point of view, and plot, address the more important matters of meaning, depth, and heart. But it is the latter qualities that make a book a blessing and gift to both writer and reader.

The first and only comprehensive collection of writings by Elizabeth Garver Jordan, the groundbreaking journalist, suffragist, and editor whose fearless reporting on women preceded the #MeToo movement and popularized the true-crime genre.

Drawing on extensive interviews with key players and in-depth research, this eye-opening, wildly entertaining oral history shows us how we got to this point. It’s a rollicking tale full of bad behavior, inflated egos, and a corporate culture that rewarded skirting the rules and breaking norms. But working there was never boring and now, you can discover the entire remarkable true story of America’s favorite tabloid newspaper.

Since 1844, the Globe and Mail and its predecessor, George Brown’s Globe, have chronicled Canada: as a colony, a dominion, and a nation. To mark the paper’s 180th anniversary, Globe writers explored thirty issues and events in which the national newspaper has influenced the course of the country: Confederation, settler migrations, regional tensions, tussles over language, religion, and race. The essays reveal a tapestry of progress, conflict, and still-incomplete reconciliation.

Max Hastings grew up with romantic dreams of a life amongst warriors. But after his failure as a parachute soldier in Cyprus in 1963, he became a journalist instead. Before he was thirty he had reported conflicts in Northern Ireland, Biafra, Vietnam, Cambodia, the Middle East, Cyprus, Rhodesia, India and a string of other trouble spots. His final effort was as a war correspondent during the Falklands War. Going to the Wars is a story of his experiences reporting from these battlefields. It is also the story of a self-confessed coward: a writer with heroic ambitions.

In February 2002 Max Hastings retired from his position as a 'Fleet Street' Editor. His is an enormously illustrious career which started in 1985, when he was offered the Editorship of a national institution – the Daily Telegraph – in a surprise move by its owners. This memoir tells the story of what happened to him, and to a great newspaper, over the next decade. It is all here: the rows with prime ministers, the coverage of great events including the end of the Cold War, the fall of Thatcher, the rise of New Labour and Tony Blair, the Gulf War, and the tribulations of the Royal Family.