-
El cerebro traidor del CEO
- Por qué tantos directores generales toman decisiones que causan crisis graves a sus empresas… y cómo evitarlo
- Narrado por: Antonio Raluy
- Duración: 2 h y 18 m
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El cerebro traidor del CEO
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Resumen del Editor
Una startup está al borde de la quiebra; el director, en un intento desesperado de sacarla de la crisis y devolverla a un camino de crecimiento, pide auxilio a su principal inversionista y mentor, quien a lo largo de algunas sesiones de consultoría le ayuda a detectar por sí mismo qué hizo mal y cuáles fueron las decisiones desacertadas que desembocaron en esa situación, a fin de hacer lo necesario para rehabilitar su empresa. Narrada en un ameno y didáctico estilo de fábula de negocios, esta obra explica los errores de pensamiento y vicios cognitivos más comunes del mundo empresarial y ayudará a los emprendedores a tomar mejores decisiones a fin de saber detectar a tiempo, y evitarlos, esos errores aparentemente inofensivos que a la larga podrían poner en riesgo la supervivencia de su empresa.
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