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How to Write a Good Advertisement
- A Short Course in Copywriting
- Narrado por: Scott R. Pollak
- Duración: 8 h y 13 m
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Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's How to Win Friends and Influence People into a mega-seller.
How to Write a Good Advertisement, Schwab's classic guide, has stood the test of time. In just a few hours this book clearly explains the core elements of an effective advertisement. Schwab shows us how to How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you've read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding.
Fifty years after publication this book is still the standard bearer, sought after by a new generation of copywriters and businesspeople. Listen to it, apply it, and watch your sales soar. This audiobook is expertly narrated by Scott Pollak and includes a forward by Johanna M. Costigan.
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Improve your French pronunciation, and listening skills. Make learning new vocabulary so much easier with 15 fun and engaging French stories. Listening to short stories is an effective and enjoyable method to learning French. For those of you who can't just slip away from life, travel to France, and immerse yourself in the language in order to learn it, this is your solution! Listening to native-spoken French stories is the next best thing.
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5 out of 5 stars
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Closest Thing to Complete Immersion
- De Kelly en 03-06-17
De: Frederic Bibard
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Pivot and Pursue It
- An inspirational intensive to jumpstart your reinvention.
- De: Coach Pamela Mitchell
- Narrado por: Coach Pamela Mitchell
- Duración: 1 h y 26 m
- Grabación Original
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General4.5 out of 5 stars 699
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Narración:4.5 out of 5 stars 618
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Historia4.5 out of 5 stars 617
Do you have a dream sitting on a shelf that you're ready to bring to life? Or maybe you've begun your journey of change but feel stuck, stalled, and uncertain about what to do next. The time has come for you to create your own path—not follow the one presented to you—and you could use a powerful dose of guidance to get you there. This is exactly where you need to be. In Pivot and Pursue It, reinvention expert Coach Pamela Mitchell delivers 90 minutes of concrete advice on how to envision your next destination and then get there.
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5 out of 5 stars
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Excellent
- De Corrie en 09-24-22
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A Parent's Guide to High-Functioning Autism Spectrum Disorder, Second Edition
- How to Meet the Challenges and Help Your Child Thrive
- De: Sally Ozonoff, Geraldine Dawson, James C. McPartland
- Narrado por: Kathleen Godwin
- Duración: 9 h y 42 m
- Versión completa
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General4.5 out of 5 stars 136
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Narración:4.5 out of 5 stars 107
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Historia4.5 out of 5 stars 105
Many tens of thousands of parents have found the facts they need about high-functioning autism spectrum disorder (ASD), including Asperger's syndrome, in this indispensable guide. Leading experts show how you can work with your child's unique impairments - and harness his or her capabilities.
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3 out of 5 stars
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Appropriate
- De MSGPD en 12-19-19
De: Sally Ozonoff, y otros
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30 Covert Emotional Manipulation Tactics: How Manipulators Take Control in Personal Relationships
- De: Adelyn Birch
- Narrado por: Kitty Hendrix
- Duración: 1 h y 48 m
- Versión completa
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General4.5 out of 5 stars 535
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Narración:4.5 out of 5 stars 450
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Historia4.5 out of 5 stars 443
Identifying covert emotional manipulation is tricky. You sense something is wrong, but you can't quite put your finger on the problem. This powerful book will reveal to you if manipulation is at play in your relationships. It will open your eyes. You will learn 30 tactics manipulators use to get what they want. You will also learn to spot the warning signs within yourself that expose covert manipulation is taking place, even if you can't identify the specific tactics being used.
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5 out of 5 stars
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This book can change your life!
- De Cat O. en 04-04-18
De: Adelyn Birch
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
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4 out of 5 stars
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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3 out of 5 stars
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The Narrater is horrible
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General4.5 out of 5 stars 183
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Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.
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1 out of 5 stars
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Classic example of an expert who can't teach
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Ca$hvertising
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General5 out of 5 stars 640
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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5 out of 5 stars
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Be Careful with This Book. Extremely Powerful.
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The Copywriter's Handbook
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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1 out of 5 stars
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Worst voice ever heard
- De Olga martinelli en 05-09-21
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The Adweek Copywriting Handbook
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
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The Robert Collier Letter Book
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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
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4 out of 5 stars
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General4.5 out of 5 stars 385
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Narración:4 out of 5 stars 335
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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3 out of 5 stars
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The Narrater is horrible
- De Eric Keith en 05-21-18
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What's in It for Them?
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- Duración: 6 h y 6 m
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General4.5 out of 5 stars 183
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Narración:4.5 out of 5 stars 167
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Historia4.5 out of 5 stars 168
Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.
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1 out of 5 stars
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Classic example of an expert who can't teach
- De S.A. en 02-02-23
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Historia4.5 out of 5 stars 45
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1 out of 5 stars
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Worst voice ever heard
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The Ultimate Sales Letter, 4th Edition
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Narración:4.5 out of 5 stars 175
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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3 out of 5 stars
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king of the Pitchman
- De Kindle Customer en 04-20-20
De: Dan S. Kennedy
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Scientific Advertising
- De: Claude C. Hopkins
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General4.5 out of 5 stars 119
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Narración:4.5 out of 5 stars 96
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Historia4.5 out of 5 stars 96
This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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5 out of 5 stars
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a must-read for agencies and business owners
- De Jenna en 11-15-18
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 25 m
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General4.5 out of 5 stars 786
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Narración:4.5 out of 5 stars 666
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Historia4.5 out of 5 stars 663
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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5 out of 5 stars
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Wake up call
- De RML85 en 08-18-20
De: Ryan Holiday
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No B.S. Sales Success in the New Economy
- De: Dan S. Kennedy
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General4.5 out of 5 stars 21
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Narración:4 out of 5 stars 15
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In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
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1 out of 5 stars
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terrible narration
- De Fred en 09-20-21
De: Dan S. Kennedy
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The E-Myth Seminar
- Taking Charge of Your Business and Your Life
- De: Michael E. Gerber
- Narrado por: Michael E. Gerber
- Duración: 5 h y 16 m
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General4.5 out of 5 stars 325
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Narración:4.5 out of 5 stars 268
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Historia4.5 out of 5 stars 262
Eighty percent of all businesses fail in their first five years! When you are facing down those kind of odds, you'd better know exactly what you are doing before you take the plunge. Success lies in the system! Gerber knows that for a business to be prosperous it must function like a powerful machine. The type of business is irrelevant - a precise system of dynamic interplay between the connected parts should be in place.
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5 out of 5 stars
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Like E-myth but sick of Sarah and the pie shop?
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Dotcom Secrets
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Lots of good information BUT!
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