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Vendeur d'élite
- Les techniques et secrets dévoilés des meilleurs vendeurs
- Narrated by: Antoine-David Calvet
- Length: 9 hrs and 11 mins
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Vendeur d'élite
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Publisher's summary
LA méthode pour devenir un vendeur performant, depuis la prospection jusqu'à l'acte de vente, en passant par la prise de contact et les négociations.
Comment font les meilleurs vendeurs pour vendre plus que les autres ?
Quelles techniques appliquent-ils réellement en situation de vente ? Qui sont-ils ?
Michaël Aguilar s'appuie sur l'expérience et la pratique mises en œuvre par des vendeurs confirmés et reconnus pour être les meilleurs de France. Il livre une démarche simple et efficace qui aborde toutes les étapes de la vente :
- la prise de rendez-vous jusqu'à la conclusion de la vente ;
- la découverte du prospect, l'argumentation ou la défense de ses prix ;
- sans oublier le point le plus déterminant dans la réussite commerciale : les qualités mentales des vendeurs d'élite.
Cette édition inclut un chapitre sur les meilleures techniques pour décrocher un rendez-vous grâce à LinkedIn.
Avec des exemples concrets et de nombreux conseils pratiques, l'auteur dévoile toutes les ficelles du métier pour vous permettre de devenir à votre tour un vendeur d'élite.
Table des matières :
Introduction ;
Chapitre 1 : Prospection et prise de rendez-vous ;
- Obtenir un rendez-vous grâce à LinkedIn ;
- La prospection et la prise de rendez-vous par téléphone ;
Chapitre 2 : L'entretien de vente ;
- Préparation de l'entretien ;
- Ouverture d'entretien ;
- La découverte des besoins et des motivations d'achat du client ;
- Les sept règles de l'argumentation persuasive ;
- La présentation des prix ;
- Le traitement des objections ;
- L'art de conclure ;
- Secrets de vendeurs d'élite ;
- Une éthique commerciale irréprochable ;
Chapitre 3 : La psychologie au service de la vente ;
- Déjouer les pièges des acheteurs ;
- Trois règles absolues pour négocier et défendre ses prix ;
- Les clés mentales des vendeurs d'élite ;
Conclusion.
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