Dexter Moscow
AUTHOR

Dexter Moscow

Marketing & Sales Career Inspiring
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STAND UP AND SELL - INCORPORATES THE MOSCOW METHOD TAKE CENTER STAGE AND WIN MORE BUSINESS Yes, my name really is Dexter Moscow! I know it sounds like a made-up pseudonym constructed so that it fits in with the business presentations framework I’ve developed over my career and that I now offer to you in this book, but it really is the name that’s on my birth certificate. My uncle was a huge movie fan and suggested the name Dexter to my parents after seeing the Philadelphia Story starring Cary Grant. As for Moscow, it’s a bit of a mystery. I do know that before moving to Britain my family were 3 generations of cigar makers living in Amsterdam but I’m sure there must be a Russian lineage in there somewhere in the recesses of history and further back than I have been able to discover. You could argue that Dexter Moscow would also be a good stage name and although I’ve yet to realize my childhood dream to appear as a leading man on the silver screen, a considerable amount of my practical selling experience comes from my many years appearing in front of the camera on QVC The Shopping Channel selling £millions of products for major technology companies and other notable retailers. This has formed the basis for the methodology that I have detailed in my book Stand Up and Sell. Not academic theory but ‘real world’ situations drawn from my hands on experience. In addition to my onscreen appearances, for 16 years I worked behind the camera as their Chief Guest Trainer coaching and training guest presenters and celebrities to excel at the art of ‘selling on telly’. In effect selling to an invisible audience. This experience of, how to create a compelling selling propositions, informs my approach to sales coaching and communication in the corporate arena. I came to realize that the processes and frameworks I used when coaching others how to sell on TV are the same when we are seeking to influence and persuade our colleges, clients and customers. This is the reason I wrote this book to enable business owners, sales directors, sales professionals to present their ideas products and services with power and influence. To take center stage and maximize their presenting opportunities. To convert these presentations into business winning conversations. To enable those who follow these tried and tested processes, take inspiration from my case studies and complete the exercises from Ordinary to Outstanding I hope you enjoy the journey we will take together.
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