Parissa Behnia
AUTHOR

Parissa Behnia

Business & Careers
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Parissa Behnia coaches C Suite and senior leaders who are high-will high-skill and have a growth mindset. In other words, they’re badasses like you who go eighty miles per hour in a forty-five mile per hour zone but don’t always check to see if their team is strapped in or interested in going for the ride. These leaders are high value to a company but their edges may start to diminish their value. These days, leadership is full of complexities, whether you’re navigating from an audacious goal or trying to avoid that iceberg up ahead. In either case, Parissa’s clients choose her because she’s either sat in those seats or next to those seats often enough to know how it can feel to be alone in a crowded leadership room. She’s unafraid to speak truth to power and help propel you forward. With over twenty years of corporate, consulting, coaching, and—let’s be honest—real- life experience, Parissa’s key strategic difference is empathy. Empathy in business is more than being nice to one another, it’s a strategic imperative. It means that leaders seek content and context to do a better job of serving their customers and engaging their teams. She’s so passionate about employing empathy in business that she’s developed the Sixense Empathy Model. And she wants all of us to put empathy at the forefront of how we engage with everybody. One of Parissa’s favorite things to do is to stand in front of a whiteboard—real or pretend—to help clients imagine what the world could look like and then propel them as they navigate to that vision of success. This work enables clients to put together pieces of the puzzle to create the aha moment that ignites action. She leans into the discomfort of the unknown and invites her clients to embrace all their talents (even ones they don’t recognize or value fully) to create their own paths to success. Parissa has taught entrepreneurship seminars and is a frequent speaker on strategy, leadership, and entrepreneurship. She is a Certified Professional Coach, and holds a BA from Northwestern University and MBA from NYU’s Stern School of Business.
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