Seth Godin
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Seth Godin

Business & Careers | Health & Wellness
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Seth Godin is the author of 20 international bestsellers that have been translated into over 38 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade. He worked as a year as the volunteer founding editor of The Carbon Almanac, and his recent bestsellers also include The Practice and This is Marketing. He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame. His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter. His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job. In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne. He's known as a pioneer in online education, and was the founder of the altMBA. You can find every single possible detail that anyone could ever want to know at sethgodin.com
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Interview: Seth Godin Has Some Ideas on How to Make Work Better. Hint: It Involves Treating Humans Like Humans

The Song of Significance
'The fact is that the world we live in right now is super weird...'
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  • The Song of Significance
  • 'The fact is that the world we live in right now is super weird...'

This Is Marketing

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Featured Article: The Very Best Listens for Commuting to Work


Listening on your commute is a great way to gain motivation or knowledge before work, get swept up in a story, or just unwind at the end of a long day. And whether you have a lot of time or just a little, you might be surprised at how much you can accomplish when you chip away at a great novel—or podcast, biography, history, or self-dev guide—one commute at a time. Discover the best audiobooks and podcasts for every kind of commute.

Featured Article The Very Best Listens for Commuting to Work

Best Sellers

Product List
  • This Is Marketing Audiobook By Seth Godin cover art

    • This Is Marketing

    • You Can't Be Seen Until You Learn to See
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 2 mins
    • Release date: 11-13-18
    • Language: English
    • 4.5 out of 5 stars 4,230 ratings

    Regular price: $15.75 or 1 credit

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  • Tribes Audiobook By Seth Godin cover art

    • Tribes

    • We Need You to Lead Us
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 3 hrs and 42 mins
    • Release date: 10-16-08
    • Language: English
    • 4.5 out of 5 stars 6,426 ratings

    Regular price: $14.95 or 1 credit

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  • Purple Cow Audiobook By Seth Godin cover art

    • Purple Cow

    • Transform Your Business by Being Remarkable
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 58 mins
    • Release date: 04-29-09
    • Language: English
    • 4.5 out of 5 stars 3,623 ratings

    Regular price: $8.58 or 1 credit

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  • The Practice Audiobook By Seth Godin cover art

    Regular price: $13.07 or 1 credit

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  • The Practice Audiobook By Seth Godin cover art

    • The Practice

    • Shipping Creative Work
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 5 hrs and 38 mins
    • Release date: 11-03-20
    • Language: English
    • 4.5 out of 5 stars 1,378 ratings

    Regular price: $18.00 or 1 credit

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  • The Song of Significance Audiobook By Seth Godin cover art

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  • All Marketers Are Liars Audiobook By Seth Godin cover art

    • All Marketers Are Liars

    • The Power of Telling Authentic Stories in a Low-Trust World
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 4 hrs and 17 mins
    • Release date: 05-25-05
    • Language: English
    • 4.5 out of 5 stars 2,100 ratings

    Regular price: $19.95 or 1 credit

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  • Free Prize Inside Audiobook By Seth Godin cover art

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  • Guerrilla Marketing for the Home-Based Business Audiobook By Jay Levinson, Seth Godin cover art

    Regular price: $13.62 or 1 credit

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  • Purple Cow, New Edition Audiobook By Seth Godin cover art

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  • The Dip Audiobook By Seth Godin cover art

    • The Dip

    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 1 hr and 32 mins
    • Release date: 04-27-07
    • Language: English
    • 4.5 out of 5 stars 4,691 ratings

    Regular price: $7.95 or 1 credit

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  • The Icarus Deception Audiobook By Seth Godin cover art

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  • Linchpin Audiobook By Seth Godin cover art

    • Linchpin

    • Are You Indispensable?
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 8 hrs and 19 mins
    • Release date: 01-26-10
    • Language: English
    • 4.5 out of 5 stars 4,892 ratings

    Regular price: $15.75 or 1 credit

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  • Purple Cow Audiobook By Seth Godin cover art

    • Purple Cow

    • Transform Your Business by Being Remarkable
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 58 mins
    • Release date: 11-24-20
    • Language: English
    • 4.5 out of 5 stars 24 ratings

    Regular price: $13.07 or 1 credit

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  • Survival Is Not Enough Audiobook By Seth Godin cover art

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  • Small Is the New Big Audiobook By Seth Godin cover art

    • Small Is the New Big

    • And 193 Other Riffs, Rants, and Remarkable Business Ideas
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 27 mins
    • Release date: 08-18-06
    • Language: English
    • 4 out of 5 stars 412 ratings

    Regular price: $18.03 or 1 credit

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  • This Is Marketing Audiobook By Seth Godin cover art

    • This Is Marketing

    • You Can’t Be Seen Until You Learn to See
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 7 hrs and 2 mins
    • Release date: 11-13-18
    • Language: English
    • 4.5 out of 5 stars 197 ratings

    Regular price: $17.43 or 1 credit

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  • Leap First Audiobook By Seth Godin cover art

    • Leap First

    • Creating Work That Matters
    • By: Seth Godin
    • Narrated by: Seth Godin
    • Length: 2 hrs and 6 mins
    • Release date: 02-01-15
    • Language: English
    • 4.5 out of 5 stars 1,849 ratings

    Regular price: $9.78 or 1 credit

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  • Free Prize Inside! Audiobook By Seth Godin cover art

    Regular price: $8.58 or 1 credit

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  • Poke the Box Audiobook By Seth Godin cover art

    Regular price: $10.49 or 1 credit

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