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Алибаба. Дом, который построил Джек Ма
- Дункан Кларк. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 33 m
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Resumen del Editor
Бизнес XXI века во многом строится на новых принципах. Alibaba - великий пример современного сочетания провинциальности и глобализма, традиций и бесстрашной новизны, внимания к человеку и работы с большими данными. История Alibaba, как и в целом история предпринимательства в Китае за последние четверть века, обнаруживает много общего с теми возможностями и проблемами, с которыми столкнулась и продолжает иметь дело Россия. Россия и Китай действуют на одних и тех же рынках. Книга дает уникальный шанс увидеть современный Китай - с активно растущим средним классом, с мгновенно перенимаемыми технологиями, с жестким государственным руководством и гибким предпринимательством: это серьезный соперник на рынках Азии, Латинской Америки, Африки и даже внутри самой России.
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