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Как рушатся бизнес-империи: Уроки выживания для тех, кто никогда не сдается
- Джим Коллинз. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 16 m
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Resumen del Editor
В 1990-х выручка Motorola выросла с $5 млрд до $27 млрд - благодаря выпуску аналоговых устройств компания превратилась в самого успешного в мире производителя телефонов. Motorola не отказалась от их выпуска, даже когда стало очевидно, что цифровые системы захватили рынок. Но с этого момента компания несла непрерывные убытки, а с 2001 по 2003 год ей пришлось уволить более 60 000 сотрудников. Крах компании никогда не случается неожиданно, этому предшествуют месяцы и даже годы "болезни". У упадка компаний и у болезни человека много общего: их трудно выявить на ранних стадиях. Но именно на ранней стадии болезнь легче всего вылечить. Послушайте аудиосаммари книги "Как рушатся бизнес-империи: уроки выживания для тех, кто никогда не сдается". Это, безусловно, будет вам полезно, даже если у вас нет своего бизнеса, - в 2017 году Forbes назвал ее автора Джима Коллинза одним из "100 величайших бизнес-умов современности".
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