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Капитализм без капитала: Взлет нематериальной экономики
- Джонатан Хаскел, Стиан Вестлейк. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 35 m
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Капитализм без капитала: Взлет нематериальной экономики
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Resumen del Editor
Любая неопределенность порождает мифы, и не случайно в наши дни почтенные гуру макроэкономики все чаще выступают в жанре занимательной футурологии, с равной легкостью прогнозируя и лучезарное будущее всеобщего изобилия, и мрачную антиутопию, в которой взбунтовавшийся искусственный интеллект подчиняет себе недальновидное человечество. Книга "Капитализм без капитала" позволяет различить за мифом реальность. Отказавшись от изучения поверхностных течений, авторы сосредоточились на невидимых глубинах, попытавшись нащупать там нервные узлы экономики будущего, занятой производством "нематериальных активов": идей, знаний, брендов, социальных сетей, организационных процессов. Эти неосязаемые ценности уже сегодня полностью изменили маркетинг, производство, финансы и буквально все аспекты принятия решений в мире бизнеса. Эти нематериальные активы обладают принципиально новыми экономическими свойствами, которые в данной книге впервые анализируются с такой полнотой и такой степенью детализации. Понимание этих свойств поможет вам совершить настоящий квантовый скачок в своем понимании современной экономики.
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