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Матчмейкеры. Новая экономика многосторонних платформ
- Джеймс Эванс, Ричард Шмалензи. Ключевые идеи книги
- Narrado por: Ольга Ганкова
- Duración: 23 m
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Матчмейкеры. Новая экономика многосторонних платформ
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Resumen del Editor
Дэвид Эванс и Ричард Шмалензи более десяти лет изучают экономику матчмейкеров - многосторонних платформ, которые сейчас меняют или уничтожают целые отрасли: от туризма и транспортировок до банкинга. Их книга "Матчмейкеры. Новая экономика многосторонних платформ" - история о том, как бизнес-модель, известная со времен античности, вышла на новый виток, благодаря взрывному развитию интернета и мобильных технологий. Послушайте это аудиосаммари - чтобы понять, как устроен один из самых актуальных и современных видов бизнеса, от которого во многом зависит наша повседневная жизнь.
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