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Наука о ценности. Как сделать клиенту по-настоящему ценное предложение
- Саймон Келли, Пол Джонсон, Стейси Данхезер. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 28 m
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Наука о ценности. Как сделать клиенту по-настоящему ценное предложение
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Resumen del Editor
Известная проблема многих компаний: маркетологи создают тонны нерелевантного контента, менеджеры по продажам им не пользуются и не доводят сделки до конца, поскольку оказываются не в состоянии грамотно донести ценность продукта до клиента. Знакомая история? "Наука о ценности. Как объединить продажи и маркетинг, чтобы сделать клиенту по-настоящему ценное предложение" - книга о том, как выбраться из этой западни. Она поможет сформировать именно такое предложение, какого ждут сегодняшние потребители - персональное, кастомизированное, личное, креативное и полезное. Аудиосаммари книги "Наука о ценности" стоит послушать, чтобы научиться говорить с клиентами на одном языке - о том, что волнует их больше всего. Если не сделать этого, все, что остается - идти по пути снижения стоимости своего продукта, что, конечно же, сомнительный результат для любого бизнеса.
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