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Переломный момент. Как незначительные изменения приводят к глобальным переменам
- Малкольм Гладуэлл. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 25 m
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Переломный момент. Как незначительные изменения приводят к глобальным переменам
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Resumen del Editor
В книге Малкольма Гладуэлла "Переломный момент" информация уподоблена вирусу. Развивая свою теорию, автор анализирует спонтанное развитие эпидемий и социальных катаклизмов, вроде разгула преступности или массовых беспорядков. Для запуска эпидемии, например, необходимы три фактора: носители, вирус и среда. Информация точно так же обладает этими признаками. Она держится на людях-распространителях, на "прилипчивом" контенте и силе обстоятельств. Теория переломного момента вызвала немало дискуссий. Однако ее выводы обаятельны как любая универсальная модель. Книга сразу обогатила Малкольма Гладуэлла на $1 млн. Еще в 2006 году было продано 1,7 млн экземпляров. Сам он скромно объяснял свой успех: "Мы богаты опытом, но бедны теориями".
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