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Продающее письмо. Как правильно написать рекламное письмо
- Дэн Кеннеди. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 13 m
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Продающее письмо. Как правильно написать рекламное письмо
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Resumen del Editor
Книга Дэна Кеннеди "Продающее письмо" - сборник полезных рекомендаций не только для копирайтеров, но и для всех, кто продвигает товары и услуги в интернете. Автор - талантливый самоучка. Поэтому в книге отсутствуют теоретические рассуждения. Он отбрасывает все, что не работает на продажи, и сосредотачивается на верном выборе целевой группы, правильном оформлении, щедро делится эмоциональными "наживками", которые заставляют дочитать текст до конца. Так, например, Дэн Кеннеди утверждает, что, вопреки распространенному мнению, продающее письмо должно быть подробным. Незаинтересованный человек не будет его читать, а потенциальных покупателей раздражает неполнота информации. Приемы книги позволяют установить прочные отношения с новыми клиентами и вернуть старых с помощью хорошего текста.
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