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Простой разговор: Уроки "Белой вороны"
- Кен Айверсон. Ключевые идеи книги
- Narrado por: Татьяна Маерс
- Duración: 28 m
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Простой разговор: Уроки "Белой вороны"
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Resumen del Editor
"Простой разговор: уроки "белой вороны"" Кена Айверсона остается классикой бизнес-литературы и увлекательным чтением хотя бы потому, что все в этой книге - личный опыт. Треть века увлеченной и счастливой работы, когда находившуюся на грани банкротства компанию удалось сделать не просто успешной, но еще и устойчивой. Nucor ставила своей главной целью именно долговременную перспективу, не "миссию" и "видение", о которых многие концерны сочиняют красочные брошюры, и не годовой отчет, а гарантированное присутствие компании на рынке. То, что в экономике 1960-х казалось парадоксом, в Nucor стало принципами: "меньше - лучше", "доверие сильнее власти", "равенство - залог лидерства". Слушайте и размышляйте - близки ли вам эти принципы, готовы ли вы рискнуть и сделать их основой своей работы?
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