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Расскажите историю! Как использовать силу сторителлинга
- Роб Бизенбах. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 32 m
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Расскажите историю! Как использовать силу сторителлинга
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Resumen del Editor
Искусство сторителлинга - один из базовых коммуникационных навыков. Рассказывая и слушая истории, люди учатся, дружат, обмениваются эмоциями, знаниями друг о друге и просто развлекаются. Настоящий рассказчик умеет убеждать, продавать, разряжать обстановку, успокаивать и вдохновлять. Хорошая новость: вы можете научиться интересно рассказывать, даже если сейчас стесняетесь произнести тост на дне рождения собственной бабушки. И поможет вам в этом книга Роба Бизенбаха "Расскажите историю!". Послушайте аудиосаммари - и вы узнаете, как работают хорошие истории, из чего они состоят, как помогают развивать личный и любой другой бренд. Освоив навыки сторителлинга, вы больше не будете бояться ударить в грязь лицом, когда нужно "сказать несколько слов", и узнаете, почему можно шутить на похоронах, а на свадьбах этого делать не стоит.
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