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Сбалансированная система показателей
- Роберт Каплан. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 40 m
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Сбалансированная система показателей
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Resumen del Editor
Мир стоит на пороге Industry 4.0 - четвертая промышленная революция обещает глобально изменить бизнес. Ядром компаний становятся данные, менеджмент получает все больше обратной связи от потребителей, устройств, производства, решения в экономике все больше ориентируются на различные виды информации. Появление концепции сбалансированной системы показателей (Balanced Scorecard) стало закономерным явлением - ее разработали еще в конце прошлого века гарвардские профессоры Роберт Каплан и Дэвид Нортон. Ее основной принцип - последовательное доведение до совершенства всех направлений деятельности компании. В своей книге "Сбалансированная система показателей. От стратегии к действию" исследователи детально объясняют суть системы и дают множество полезных инструментов, примеров и схем для ее использования в компании.
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