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Сделано, чтобы прилипнуть. Почему одни идеи умирают, а другие живут вечно
- Чип Хиз, Дэн Хиз. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 32 m
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Resumen del Editor
В книге "Сделано, чтобы прилипнуть" братья Чип и Дэн Хиз задаются вопросом: почему мы с легкостью пересказываем друг другу ничего не значащие байки и городские легенды, а важную для жизни информацию запоминаем с большим трудом? Чип Хиз, преподаватель Высшей школы бизнеса при Стэнфордском университете, и Дэн Хиз, ведущий специалист в Центре развития социального предпринимательства Университета Дюка, провели масштабное исследование самых "прилипчивых" идей и разработали чеклист, с помощью которого вам не только удастся донеомнилась. Мы привыкли думать, что за великими идеями стоят люди с ярко выраженным творческим началом, а человеку оно дается от рождения - либо есть, либо нет. Однако братья Хиз утверждают, что креативности можно научиться, если следовать нехитрому шаблону и выдумывать новые смыслы, а не новые правила. Метод братьев Хиз универсален. Он подойдет всем: от предпринимателя и менеджера любого звена до врача и учителя. Ознакомившись с саммари, вы научитесь превращать самые сложные идеи в "городские легенды" и узнаете, как побороть их главного врага.
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