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Три правила выдающихся компаний
- Майкл Рейнор, Мумтаз Ахмед. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 28 m
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Три правила выдающихся компаний
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Resumen del Editor
Майкл Рейнор и Мумтаз Ахмед проанализировали деятельность 25 тысяч компаний-долгожителей за последние 45 лет и отобрали из них 344 фирмы, которые в долгосрочной перспективе показывали высокие прибыли. Как оказалось, что все они следовали трем правилам выдающихся компаний. Первое правило: "Качество важнее стоимости". Второе правило: "Прибыли важнее расходов". Третье правило: "Больше ничто не имеет значения". При всей простоте эти критерии хорошо себя зарекомендовали в реальной жизни. В ситуации принятия решения нас часто подводит интуиция. Мы склонны видеть взаимозависимости и тренды там, где их нет, и наоборот. Особенно, если перед руководителем стоит трудный выбор между снижением затрат или улучшением сервиса. Три правила - простой ориентир для достижения успеха в любом бизнесе.
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