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Хакер маркетинга. Креатив и технологии
- Райан Холидей. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 24 m
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Хакер маркетинга. Креатив и технологии
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Resumen del Editor
Книга Райана Холидея "Хакер маркетинга: креатив и технологии" - о том, как выпустить на рынок действительно жизнеспособный, востребованный продукт и не разориться на рекламе. Хакеры роста отказываются тратить деньги на рекламу, вместо этого они вкладываются в прототипирование и постоянные доработки продукта, стараясь максимально решить задачу пользователя. Если продукт обладает настоящей ценностью, бюджетного продвижения вполне достаточно - Google, Amazon, Airbnb, Twitter, Uber и многие другие "великие стартапы" это доказали. Послушайте аудиосамммари, и используйте бюджетные инструменты маркетинга, которые часто гораздо эффективней дорогих.
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