インサイト中心の成長戦略 上場企業創業者から学ぶ事業創出の実践論
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インサイト中心の成長戦略 上場企業創業者から学ぶ事業創出の実践論
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中村 陽二
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新しい事業を成功させる最も具体的でリアルな方法論がここにある！
実務として有効ではないフレームワークのツギハギのような方法が頻繁に採用され、成果を生まないという場面を何度も目にしてきた。このような状況に対して実践的な事業創出方法を提案し、企業変革に貢献したいと強く思うようになった。
――本書「はじめに」より
インサイトは知識ではない。
どれだけ知識を寄せ集めてもインサイトにはならない。
自ら発見するしかない――その方法がここにある。
――一橋ビジネススクールPDS寄付講座競争戦略特任教授・楠木建氏、絶賛！
優れた事業家の秘伝のタレを、
自身も事業家である筆者が「インサイト」を軸に体系化した名著。
――慶應大学総合政策学部准教授・琴坂将広氏、絶賛！
【本書の主な対象者】
＊企業のマネジメント層
＊新規事業担当者
＊起業家および起業家志望者
【事例として登場する主な実業家】
＊アカツキ取締役・アカツキベンチャーズ代表取締役社長・石倉壱彦氏
＊プログリット代表取締役社長・岡田祥吾氏
＊yutori代表取締役社長・片石貴展氏
＊JDSC代表取締役社長・加藤エルテス聡志氏
＊スペースマーケット代表取締役社長・重松大輔氏
＊ナイル代表取締役社長・高橋飛翔氏
＊TWOSTONE&Sons代表取締役COO・高原克弥氏
＊クラウドワークス 元COO ・成田修造氏
五十音順
【目次】
第1部 事業領域の選定
事業領域の選定ーー総論
第1章 進出する事業領域の選び⽅
第2章 自社の能力を踏まえた領域検討
第3章 事業領域の評価
第2部 インサイトの発見
インサイトーー総論
第1章 インサイトの発見
第2章 インサイトの活用
第3部 事業立ち上げの遂行
事業立ち上げーー総論
第1章 事業立ち上げの方法論
第2章 事業の継続・成長と撤退
©2024 Yoji Nakamura 2024 Printed in Japan (P)2025 Audible, Inc.
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