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ストーリーとしての競争戦略
- 優れた戦略の条件
- Narrado por: 日暮 哲也
- Duración: 21 h y 36 m
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ストーリーとしての競争戦略
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Resumen del Editor
＊本タイトルは、PDF差し替え修正済みです。(2022年1月18日更新)
本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。（アプリバージョン：Android 2.40以上、iOS 3.11以上）
２０１１年ビジネス書大賞受賞！ ５００ページ超という本格経営書でありながら、異例の１２万部を突破したベストセラー！“戦略の神髄は 思わず人に話したくなるような 面白いストーリーにある。”大きな成功を収め、その成功を持続している企業は、戦略が流れと動きを持った「ストーリー」として組み立てられている。本書では、多くの企業事例をもとに「ストーリー」という視点から、究極の競争優位をもたらす論理を解明していく。
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