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トヨタの危機管理――どんな時代でも「黒字化」できる底力
- Narrado por: 山口 令悟
- Duración: 4 h y 44 m
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トヨタの危機管理――どんな時代でも「黒字化」できる底力
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Resumen del Editor
コロナ禍でも「最速復活」できた理由とは？
新型コロナの蔓延で自動車産業も大きな打撃を受けた――。
ほぼすべての自動車メーカーが巨額赤字となる中、トヨタは当然のように1588億円の黒字を達成した。
しかも、2021年3月期の業績見通しは営業利益1兆3000億円という大台にのせてきている。
命運を分けた最大の理由は同社の優れた危機対応力にあった。
【目次抜粋】
少し長いはじめに
第一章 新型コロナ危機
第二章 トヨタの危機管理その八大特長
第三章 他者への支援はもっとも大切
第四章 初公開！ トヨタの保全
第五章 リーマンショックから学んだこと
第六章 販売の危機管理
第七章 在宅勤務の生産性向上
第八章 自らが危機管理人になるということ
あとがき
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