-
マーケターのように生きろ
- 「あなたが必要だ」と言われ続ける人の思考と行動
- Narrado por: 菅沢 公平
- Duración: 6 h y 40 m
No se pudo agregar al carrito
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Resumen del Editor
本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。(アプリバージョン:Android 2.40以上、iOS 3.11以上)
【「何者でもない自分」が最強の武器になる生き方】
「やりたいこと」なんてなくていい。
「相手がしてほしいこと」をしよう。ただし、とことん、徹底的に――。
マーケティングの英知が生んだ【4ステップ】で
「仕事」「キャリア」「副業」「プライベート」…すべてで「求められる人」になれ!
STEP1 「自分がもっとも輝く場所」が見つかる…………市場を定義する
STEP2 「相手が本当に欲するもの」がわかる……………価値を定義する
STEP3 「自分がやるべきこと」がわかる…………………価値をつくりだす
STEP4 「自分を必要とする相手」に見つけてもらう……価値を伝える
【本書の効能】
①あなたが「本当に輝ける場所と方法」が見つかる
自分からではなく「相手からスタート」するマーケターのような生き方で、
どんな人でも「必要とされる場所」と「そこで輝く方法」が見つかる!
②「マーケティング」の本質がわかる
さまざまな場面で価値観が激変する世界では、
「市場を定義し、価値を定義し、つくりだし、伝える」マーケティングの知識は
すべてのビジネスパーソンに不可欠なスキルになった。
その本質を、マーケティング実務のカリスマが余すところなく解説!
【著者からのメッセージ】
自分に特別な才能がないことは自覚しています。
もしあったとしたら、あの「暗黒時代」はなかったはずです。
私が「人から必要としてもらえる」ようになったのは、
そんな暗黒時代から現在に至る20年で体得した、
「生きる知恵」としてのマーケティングのおかげです。
私はマーケティングを理解することを通じて、
仕事の幅を大きく広げることができました。
そして、キャリアプランを見直すこともできました。
のみならず、それを生き方のレベルにまで広げることで、
個人としての情報発信や趣味も充実させることができました。
本書ではそんな「生きる知恵」としてのマーケティングを、余すところなくお伝えします。
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