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日本の美意識で世界初に挑む
- Narrado por: 奥上 英雄
- Duración: 6 h y 24 m
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日本の美意識で世界初に挑む
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★山口 周氏大絶賛!
「とても刺激的な内容だ! 競争優位の源泉は、『生産性』から『美意識』へとシフトする。新しい時代を切り拓くための創造と革新のヒントがすべて記されている」
★著者は、創業333年の「西陣織」の老舗12代目経営者。
西陣織で海外マーケット、ラグジュアリーブランド市場をいち早く開拓。
そのテキスタイルは世界100都市でディオールをはじめ、シャネル、エルメス、カルティエなどラグジュアリーブランドの店舗で使われている。
また、デビッド・リンチをはじめ多くの一流アーティストたちとのコラボや
MITメディアラボ・ディレクターズフェロー、東大大学院との共同研究など
伝統産業の枠をはみ出して活動の幅を広げている。
ハーバードのケーススタディーとしても取り上げられるなど、
いま世界から注目されている元ミュージシャンという異色経営者、初の著書!
・美意識が、なぜいま経営に必要なのか?
・どうやってインパクトや話題性を出すか?
・そして、美への投資がリターンを生む経営の真髄とは?
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