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選ばれる人になる「パーソナル・ブランディング」の教科書
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選ばれる人になる「パーソナル・ブランディング」の教科書
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Resumen del Editor
「パーソナル・ブランディング」とは、あなた個人の魅力で「選ばれる人になる」ための技術です。
自分自身の立ち位置をはっきりさせ、周囲の人に伝わりやすい形に整える。
これによって、個性が強く輝く自分としての存在感を確立できるから、
周囲に認められ、選ばれるようになるのです。
本書は、パーソナル・ブランド構築の方法を、3ステップでわかりやすく解説。
職業や年齢に関係なく、誰でも存在感を上げて「選ばれる人」に変われます。
◆「サエない人生」を抜け出そう！ 存在感／認知度／信頼度／収入…全部UP！！
◎ぼんやりしていると、ほかの人ばかりがトクをする
◎「どうなりたいか」ではなく「どういう人だと思われたいか」
◎自分自身が「商品」だという視点を持つ
◎５年後の未来に向けて「自分ブランド」を積み上げよ …他
◆本書の内容
Prologue ブランディングであなたの人生が強く輝く！
Chapter1 頑張っているのに、報われないのはなぜ？
Chapter2 「パーソナル・ブランディング」で選ばれる人になる！
Chapter3 ステップ１自分を知る｜「自分らしさ」を見つけて、ブランドの核を作る
Chapter4 ステップ２違いを出す｜「自分ブランド」を確立する
Chapter5 ステップ３発信する【身体編】｜強く輝く「自分ブランド」を作るコツ
Chapter6 ステップ３発信する【ツール編】｜選ばれる人の「自分ブランド」の伝え方
Chapter7 選ばれる人の「メディア戦略」
Chapter8 【お悩み別Ｑ＆Ａ】パーソナル・ブランディングの処方箋
巻末付録 自分を愛する「褒め言葉」リスト
Epilogue あなたの言葉や物語から、この本が生まれた
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