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Бизнес-Приключения: 12 классических историй из мира Уолл-стрит
- Джон Брукс. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 59 m
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Бизнес-Приключения: 12 классических историй из мира Уолл-стрит
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Resumen del Editor
"Бизнес-приключения: 12 классических историй из мира Уолл-стрит" Джона Брукса - та самая книга, которую вручил молодому Биллу Гейтсу Уоррен Баффет в ответ на просьбу посоветовать "что-нибудь хорошее о бизнесе". С тех пор, как Джон Брукс написал ее, прошло почти 60 лет, но это по-прежнему одна из лучших книг о том, что происходит в бизнесе сегодня. Возможен ли в наше время масштабный обман с помощью фальшивых документов? Конечно. Способна ли близорукая погоня за выгодой обрушить мировой рынок? Безусловно. Могут ли покупатели проигнорировать товар, в который производитель вложил кучу денег? Мы видим это постоянно. Рынок очень изменился за 60 лет, но не изменилась человеческая природа. Джон Брукс из далекого 1959-го рассказывает нам отличные истории из мира бизнеса. Даже если они ничему нас не научат, мы точно получим удовольствие от них и поймем причины многих событий, сделавших мир таким, какой он есть сегодня.
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