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Путешествие длиною в жизнь. Уроки, которые я выучил за 15 лет работы CEO Walt Disney
- Роберт Айгер,. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 50 m
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Путешествие длиною в жизнь. Уроки, которые я выучил за 15 лет работы CEO Walt Disney
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Resumen del Editor
15 лет назад Disney был на грани краха: ни новых идей, ни новых технологий. Успех Микки Мауса остался далеко в прошлом. Именно в это время Роберт Айгер стал генеральным директором компании. Айгеру пришлось столкнуться с недоверием к предлагаемым им бизнес-решениям, участвовать в сложных переговорах с главами более успешных корпораций и наверстывать упущенные компанией возможности. Он сделал это в кратчайшие сроки: спустя полтора десятилетия Disney - сильнейший игрок в индустрии развлечений, выпускающий один за другим фильмы с миллиардными кассовыми сборами. Как Айгеру это удалось? Впервые он решил поделиться своей историей с нами.
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