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A regra é não ter regras
- A Netflix e a cultura da reinvenção [Netflix and the Culture of Reinvention]
- Narrado por: Agnes Lealt, Marcus Vinicius Moreno
- Duración: 11 h y 9 m
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Resumen del Editor
De um serviço de locação de DVDs por correio a uma superpotência de streaming, em vinte anos a Netflix se tornou um dos maiores nomes das indústrias de mídia, tecnologia e entretenimento do mundo. Com mais de 180 milhões de usuários em 190 países e uma receita anual de bilhões de dólares, a empresa desafiou tradições e expectativas com sua filosofia corporativa nada convencional, causando uma verdadeira revolução.
Mais do que uma gigante da indústria cultural, a Netflix instituiu um modelo de negócios diferente de todos os outros. Lá, o trabalho árduo é irrelevante, os salários têm as melhores cifras do mercado e os funcionários podem tirar quantos dias de férias quiserem, não precisam pedir aprovações de despesas e são incentivados a dar feedbacks com o máximo de sinceridade o tempo todo—até para os próprios chefes. E a parte mais incrível: tudo funciona.
Cofundador, presidente e CEO da Netflix, Reed Hastings se une à especialista em negócios Erin Meyer para falar pela primeira vez sobre a cultura que transformou a marca em um exemplo inigualável de criatividade e adaptação. A partir de centenas de entrevistas com funcionários da Netflix, antigos e atuais, e de relatos sobre as grandes vitórias e os erros terríveis nunca antes compartilhados da carreira de Reed, os autores explicam como os princípios radicais e controversos da empresa promoveram a flexibilidade, a velocidade e a ousadia necessárias para tornar a Netflix um império de inovação e sucesso global. Uma obra fascinante, que apresenta os bastidores de uma empresa que dominou as premiações, as ruas e o imaginário de milhões de pessoas, uma tela de cada vez.
OBSERVAÇÃO: Quando comprar este título, o PDF que o acompanha estará disponível em sua Biblioteca Audible junto com o áudio.
Reseñas de la Crítica
"A self-congratulatory but fascinating story of a counterintuitive approach that apparently works—at least for Netflix." Kirkus Rviews
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Lo que los oyentes dicen sobre A regra é não ter regras
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Márcio Alexandre Teixeira da Costa
- 01-13-24
Cultura inovadora
Um livro que vale a pena ler e/ou ouvir. Super recomendo, valerá o tempo desprendido.
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