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Afdelingen for sund fornuft
- Narrado por: Mikkel Schou
- Duración: 7 h y 6 m
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Afdelingen for sund fornuft
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Resumen del Editor
Hvad er der sket med den sunde fornuft? Og hvordan kan vi få den tilbage? Det lader til, at virksomheder er blevet så opslugte af systemer og bureaukrati (og skærme der fryser), at de har tabt både deres formål og kultur af syne. I sidste ende er det kunderne, der betaler prisen.
Den danskfødte, internationalt anerkendte brandingekspert og bestsellerforfatter Martin Lindstrom giver eksempler fra sit arbejde med virksomheder, hvor enhver form for sund fornuft er forduftet, og gennemgår sin plan for at bringe logik og fornuft tilbage til virksomheder og mennesker, hvor der er allermest brug for det. Afdelingen for sund fornuft er en morsom, underholdende og utrolig praktisk guide til direktører, mellemledere og menige medarbejdere - uanset om de arbejder online eller er fysisk til stede på deres arbejdsplads.
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Bestsellerforfatteren Martin Lindstrom er en internationalt anerkendt brandingekspert og managementkonsulent, som i sit arbejde jævnligt møder forskellige former for bureaukrati over hele verden. Gennem årene har han lært hurtigt at udpege og udrydde disse generende forhindringer i virksomheder af alle størrelser. Martin Lindstrom er kåret som en af verdens mest indflydelsesrige tænkere (af Time) og er på Thinkers50-listen over verdens bedste business-hjerner. Han er født i 1970 i Skive og bosat i Schweiz.
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