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Четверка: Скрытая ДНК Amazon, Apple, Facebook и Google
- Скотт Гэллоуэй. Ключевые идеи книги
- Narrado por: Татьяна Маерс
- Duración: 34 m
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Четверка: Скрытая ДНК Amazon, Apple, Facebook и Google
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Resumen del Editor
Редкий человек не слышал об этих компаниях. Эти гиганты в сумме стоят 2,3 триллиона долларов. И не сегодня-завтра одна из компаний станет первым триллионером. Названия этих компаний давно стали нарицательными. Они изменили нашу жизнь и стали ее неотъемлемой частью. Но так ли хороши эти компании-лидеры? Они сделали мир другим, но стал ли он от этого лучше? Во времена индустриальной революции в США выросло благосостояние не только собственников предприятий, но и большинства людей в стране. А сегодня наиболее влиятельные компании планеты растут как на дрожжах, но экономят на сотрудниках, уклоняются от уплаты налогов, препятствуют борьбе с терроризмом (Apple соглашается разблокировать айфоны убитых террористов только по решению суда) и передают персональные данные пользователей другим компаниям (Facebook). Средний класс стремительно нищает - высокооплачиваемых рабочих мест становится все меньше, а собственное жилье стало недосягаемой мечтой для большинства. В книге "Четверка: скрытая ДНК Amazon, Apple, Facebook и Google" автор предпринял попытку разобраться в том, кем на самом деле являются эти компании - "предвестниками апокалипсиса" или источниками добра и света. Автор рассказывает истории успеха Amazon, Apple, Facebook и Google без прикрас, находит в них схожие черты, анализирует перспективы дальнейшего развития "великолепной четверки" и оценивает возможности конкурентов. В конце книги Скотт Гэллоуэй дает советы о том, как преуспеть в современном мире - мире, каким его сделали Amazon, Apple, Facebook и Google.
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