Ryan emphasises that meta ads should not be dismissed and that retargeting ads on meta can be beneficial for all types of B2B brands.

Takeaways

• Meta ads should not be dismissed for B2B SaaS brands and can be effective for retargeting.
• The work-from-home boom has increased the usage of Facebook and Instagram during working hours.
• Meta ads are more cost-effective than LinkedIn ads, making them a better option for startups and small budgets.
• Meta ads can be used for click-through rate checking and A/B testing, allowing for effective optimisation.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Ryan explains how SaaS startups can create brand awareness and build an audience by piggybacking off of another company's audience.

Takeaways

• Piggybacking off of another company's audience is an effective way for SaaS startups to create brand awareness and build an audience.
• Finding the right partner who shares the same target audience and has a large following is crucial for successful co-promotion campaigns.
• Webinars, workshops, podcasts, and co-creating content are effective collaboration methods for SaaS startups and their partners.
• Both parties should actively promote the campaign through social media, email newsletters, and website content to maximise brand awareness and lead generation.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

Ryan outlines various channels and strategies for getting lead magnet campaigns seen by a wider audience, including repurposing content, utilising existing traffic, and using ads.

Takeaways

• Repurposing content and creating top-of-funnel content can help drive people to the lead magnet.
• Promoting lead magnets effectively involves utilising existing traffic, such as website visitors and email subscribers.
• Using ads, such as LinkedIn DMs, cold emails, and meta ads, can also be effective in reaching a larger audience.
• It's important to consider the position of lead magnets in the sales funnel and create content that aligns with the target audience's needs and interests.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io